Retail Media & Marketplaces

Win the digital shelf where shoppers buy

Retail media is the practice of listing products to convert, advertising them onto the placements shoppers see, and owning the Buy Box where the sale actually happens. MarkAge360 runs product detail pages, sponsored campaigns, feeds, category visibility, and marketplace reporting as one connected programme — so every listing can be found, climbs the grid for the searches that drive revenue, and wins the shelf instead of being judged as a one-off campaign.

Retail-media approach

We win the shelf the way shoppers buy.

Winning a marketplace isn't luck — it's a listing built to convert, sponsored bids that buy the placements shoppers actually see, and a Buy Box you own at the moment of purchase. Product pages, retail-media campaigns, feeds, and reviews run as one programme, so every listing is found, climbs the grid for the searches that drive revenue, and converts the visibility it earns.

List

Optimized product detail pages — titles, images, A+ content, and pricing built to convert — with clean feeds so every listing is discoverable and comparison-ready.

Advertise

Sponsored placements and retail-media campaigns that buy the digital shelf efficiently — bidding to the top of search and category where high-intent shoppers browse.

Win the shelf

Own the Buy Box and top placements where shoppers actually purchase — ratings, reviews, and pricing tuned so the win compounds into units sold and ROAS, measured not assumed.

LIST

Selected work

From listing to Buy Box, wemake products win for revenue.

Product detail pages, feeds, sponsored campaigns, category visibility, and marketplace reporting stay connected while the retail-media work scrolls past.

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Listing & Feed Optimization

Titles, images, A+ content, attributes, and catalog feeds are tuned into a prioritised fix list so every SKU is discoverable and ready to convert.

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Sponsored Ads & Retail Media

Sponsored product, brand, and display campaigns are planned around category demand, then bid to buy the placements high-intent shoppers see.

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Buy Box & Pricing Strategy

Price, stock, fulfilment, and seller signals are managed so the listing holds the Buy Box where the majority of marketplace sales convert.

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Ratings, Reviews & Content

Review velocity, Q&A, and enhanced brand content build the trust that lifts conversion rate and defends the top of the shelf.

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Marketplace Reporting & ROAS

Rank, share of shelf, units, and ad spend are reported against revenue and margin, so every win is measured and the next bet is obvious.

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Retail-media platforms & tools

  • Amazon Ads
  • Walmart Connect
  • Helium 10
  • Jungle Scout
  • Google Merchant
  • Pacvue

Retail Media & Marketplaces FAQ

Straight answers onwinning the shelf

Straight answers on retail-media campaigns, marketplace listings, and the Buy Box wins that turn placement into revenue.

What does retail media & marketplace management actually include?

We run the full digital shelf as one programme: product detail page optimization (titles, images, A+ content, attributes), catalog feed management, sponsored ad campaigns, Buy Box and pricing strategy, ratings and reviews, and marketplace reporting. The goal is for every SKU to be discoverable, climb the grid for revenue-driving searches, and convert the visibility it earns — not just to launch a one-off ad.

How is retail media pricing structured?

We typically work on a monthly management fee scoped to your catalog size, the number of marketplaces, and ad volume, kept separate from the media budget you spend on sponsored placements. After a short audit we size the engagement around your catalog and growth goals, and we share a clear breakdown of fee versus ad spend so you always know what is buying placements and what is paying for management.

How long before we see results on a marketplace?

Listing and feed fixes can lift discoverability within the first few weeks, and sponsored campaigns start generating impressions and sales as soon as they go live. Organic rank, Buy Box share, and review velocity compound over a few months as the listing earns conversion history. We set expectations against your category — competitive marketplaces take longer to defend the top of the shelf than emerging ones.

Which marketplaces and retail-media platforms do you work with?

We work across Amazon (Seller and Vendor Central, Sponsored Products, Brands & Display), Walmart Connect, and other major marketplaces and retailer ad networks, plus comparison and feed channels like Google Shopping. We manage catalog feeds through your existing feed or PIM tooling and report on each channel in one connected view, so you are not stitching together separate dashboards.

Why does the Buy Box matter so much, and how do you win it?

The Buy Box is where the overwhelming majority of marketplace sales convert — if you do not own it, your ad spend and rank send shoppers to a competitor. We manage the signals that drive it: competitive pricing, in-stock reliability, fulfilment method, and seller performance. Holding the box is what turns visibility and clicks into units sold.

How do you measure success and ROAS on retail media?

We report rank, share of shelf, units sold, and ad spend against revenue and margin — not vanity impressions. Every win is measured, so you can see which placements and SKUs drive profitable growth and where to put the next dollar. We tie sponsored ROAS to total marketplace sales, including the organic lift that paid placement earns, so the picture reflects real business impact.