Every lead caught, scored and routed in seconds

It's a workflow that captures every inbound enquiry — from forms, chat, ads, and calls — then enriches and scores each lead on fit and intent so your team works only the ones worth winning. MarkAge360 builds the whole chain: instant capture, firmographic and intent enrichment, a scoring model, routing to the right rep, and nurture sequences for leads that aren't ready yet. Everything writes back to your CRM as one source of truth.

We price by scope — the number of inbound sources we connect, the enrichment data you need, and how complex your scoring and routing rules are. Most engagements have a one-time build to design and wire the workflow, plus an ongoing fee for tuning the scoring model and any enrichment or platform licences. We scope it with you up front so you see the cost before we start, and we'll tell you where an off-the-shelf tool covers you instead of a custom build.

A focused build on a clean CRM and a couple of lead sources typically goes live in two to four weeks. Multiple sources, custom enrichment, and a scoring model your sales team has to agree on add time. We sequence it so capture and routing go live first — stopping leads from slipping — then we refine scoring and nurture once real leads are flowing through.

Most CRM scoring relies on static point rules you have to maintain by hand, and it only sees the data already in the record. We add enrichment so each lead arrives with firmographics and behaviour attached, and we score on fit and intent together rather than a single point tally. Just as important, we close the gap between capture and routing — the part most CRMs leave to a human — so hot leads reach a rep in seconds, not whenever someone checks the queue.

We work with the CRMs and marketing stacks you already run — HubSpot, Salesforce, Pipedrive, Zoho, and similar — plus form, chat, ad, and call sources for capture, and enrichment providers for the data append. The scoring and routing logic sits in workflow automation that connects to your stack, so we fit your tooling rather than forcing a migration. If you don't have a piece yet, we'll recommend one that fits your size and budget.

We only enrich and store the data you have a lawful basis to use, and we keep capture forms and consent records aligned with regulations like GDPR. Enrichment uses reputable providers and business-level data, and we set retention and access rules so lead data isn't held longer or seen more widely than it should be. We'll review your consent flow with you and flag anything that needs tightening before we switch the workflow on.