Storyboard & shot list
Every film starts on paper — a storyboard that frames each beat, a shot list, and the lighting and lens notes that turn the brief into a plan the crew can actually shoot.
Video & Photography Production
A shot is just the first frame
Production is the craft of turning a brand into footage people actually watch — the brand film, the product and lifestyle photography, and the social video that earns the scroll. MarkAge360 produces end to end: a storyboard and shot list built before anyone rolls, a directed shoot on cinema cameras, the selects pulled from every take, a cinematic colour grade, and a final cut delivered in every aspect ratio your channels need.
- 1200% more shares video earns than text and images combined — the format people pass on. Wordstream · Video Marketing
- 89% of marketers say video gives them a positive return on investment on their production spend. Wyzowl · State of Video
- 94% of shoppers say high-quality product photography is decisive when they choose what to buy. Justuno · Visual Commerce
Production approach
We take it from storyboard to final cut — and watch the film edit itself.
A brand film is not a happy accident — it is a plan, shot with intent. We start on a storyboard and shot list, roll on cinema cameras, pull the hero takes from every clip, push a cinematic colour grade across the flat footage, then assemble the final cut on a timeline. Storyboard, shoot, selects, grade, and cut run as one build — so what you watch is the finished film, not a pile of clips.
The shoot — rolling on set
We light the set, frame the viewfinder, and roll on cinema cameras — directing performance and capturing every angle in motion and stills while the REC light is on.
Select the hero takes
From the contact sheet of every clip and frame, we mark the selects — the takes with the performance, the focus, and the moment — so the edit is built only from the best.
Cinematic colour grade
The flat footage gets graded — lift, gamma, gain, and a brand LUT — and the colour washes across the frame, turning raw camera log into the look the film is meant to have.
The final cut & delivery
Selects, grade, sound, and transitions assemble on the timeline into the finished brand film — then deliver in every aspect ratio your channels need, from hero cut to social.
Selected work
From a single shoot to a full content library, wemake brands worth watching.
Brand films, product and lifestyle stills, and social cutdowns stay connected while the production work scrolls past — planned on a storyboard, shot on cinema cameras, graded and cut for every channel.
Brief & Pre-Production
We turn the brief into a creative treatment, storyboard, and shot list — then lock locations, talent, crew, and the shoot schedule before anyone rolls.
Direction & The Shoot
On set we light, frame, and direct — capturing motion and stills on cinema cameras, with the coverage and safety takes a clean edit needs.
Selects & Edit
We pull the hero takes from every clip and frame, then assemble the story on a timeline — pacing, sound design, and transitions built around the narrative.
Colour Grade & Finish
A cinematic grade, retouching, titles, and motion graphics give the film its signature look — consistent across every cut in the campaign.
Delivery & Versioning
The final masters delivered in every aspect ratio and spec your channels need — hero film, social cutdowns, and the still library, ready to ship.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · identity work
View caseTools we shoot and finish in
- Adobe Premiere Pro
- DaVinci Resolve
- Adobe After Effects
- ARRI & RED Cameras
- Adobe Lightroom
- Capture One
- Frame.io
- Pro Audio
Related brand services
Move across the creative system.
Brand projects usually touch more than one branch. These sibling pages keep the service architecture connected without forcing every detail into one long page.
Video & Photography Production FAQ
Questions beforewe roll
Straight answers on what a production includes, how shoots are priced, and the footage your brand ships.
What does video & photography production include?
We produce end to end: a storyboard and shot list, a directed shoot on cinema cameras for both motion and stills, the selects pulled from every take, a cinematic colour grade, and a final cut delivered in every aspect ratio your channels need. That covers brand films, product and lifestyle photography, and short social video. You get a plan before anyone rolls and finished assets at the end — not a folder of raw clips to sort out yourself.
How is a production priced?
Pricing is scoped per project, driven by shoot days, crew size, location and talent, and the number of deliverables and edits you need. A single-day product shoot with a tight set of cuts costs far less than a multi-location brand film with cast and a sound mix. MarkAge360 quotes a fixed production budget up front once the brief and shot list are agreed, so there are no surprises after the shoot day.
How long does a video or photo project take?
A focused product or social shoot typically runs two to four weeks from brief to final delivery; a full brand film with storyboarding, casting and a grade usually takes four to eight weeks. The shoot itself is one or two days — most of the timeline is pre-production planning and post. We share a schedule with shoot and review dates so you always know when selects, the first cut, and the final files land.
Should we shoot a custom production or use stock?
Stock is fine for filler and backgrounds, but it can't show your actual product, team, or space, and your competitors can buy the same clips. A custom shoot gives you footage that is unmistakably yours and a library you can re-cut for months. We often blend the two — a custom hero film plus a bank of stills and b-roll — so you get distinctiveness where it matters and efficiency everywhere else.
What gear and tools do you shoot and edit on?
We shoot on cinema cameras and pro photo bodies with proper lighting, recording in log so the footage holds up through the grade. Post runs in industry-standard tools — editing and colour in DaVinci Resolve and Premiere, retouching in Lightroom and Photoshop — with a brand LUT applied for a consistent look. Final files are delivered in the codecs, resolutions, and aspect ratios each platform expects.
How do you keep the footage on-brand and on-message?
The look is locked before the shoot: the storyboard, lighting notes, and a brand LUT are agreed against your guidelines, so colour, framing, and tone match the rest of your identity. We work in structured review rounds — selects, a first cut, then the final cut — with your feedback captured at each stage. The result reads as one coherent system across every cut and crop, not a set of one-off clips.
