Model
Sources piped into a warehouse and a clean, governed semantic layer — one source of truth that every metric is defined against.
Data & Intelligence / BI Dashboards & Reporting
One number every team trusts
BI dashboard development is the practice of piping every source into a governed model, defining metrics once, and putting the right number in front of the right person — automatically. MarkAge360 builds the warehouse, the semantic layer, the dashboards leadership trusts, and the automated reporting and alerts that turn data into decisions — one source of truth, self-serve for the whole team.
- 80% of analyst time goes to prepping data, not analysis — the model should do that work. Forbes
- 5× faster decisions for self-service BI users — the right number, without waiting on a request. BCG
- 1 source of truth raises trust in data — one governed layer everyone reports from. Gartner
BI reporting approach
We build the number, then we make it trusted.
A dashboard people trust isn't a chart — it's a governed model, metrics defined once, and reporting that reaches the right person on its own. Sources, warehouse, semantic layer, dashboards, and automated alerts run as one programme, so every team reports from one source of truth, self-serves the answers they need, and acts on the same number.
Build
Dashboards and KPI definitions everyone trusts and can self-serve — tiles, charts, and metrics that mean the same thing to every team.
Report
Automated reporting and alerts that put the right number in front of the right person — refreshed on schedule, no manual decks.
Selected work
From raw sources to one number,we make reporting trusted.
Sources, the warehouse, the semantic layer, dashboards, and automated reporting stay connected while the BI work scrolls past.
Source Mapping & Metric Brief
Ad platforms, CRM, web, and billing are inventoried against the decisions they support, so the model is built around real questions — not whatever a tool happens to export.
Warehouse & Semantic Layer
Sources are piped into a warehouse and a governed semantic layer where every KPI is defined once — revenue, CAC, ROAS, and pipeline mean the same thing to every team.
Dashboard & KPI Definitions
Executive, marketing, and revenue dashboards are built on those definitions, so leaders self-serve the answer instead of waiting on a one-off pull.
Automated Reporting & Alerts
Scheduled reports and threshold alerts put the right number in front of the right person automatically — refreshed on cadence, no manual decks.
Governance & Single Source of Truth
Definitions, access, and data quality are governed as one versioned source of truth, so trust in the number compounds instead of eroding.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's Study in India mandate, 2018 and 2019 combined: 00,000 in global media across two campaign years, and 24,000+ qualified student enquiries from 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
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View caseBI & data stack
- Looker Studio
- Power BI
- BigQuery
- Snowflake
- dbt
- Tableau
Related data services
Move across the measurement system.
Reporting rarely lives alone — it sits on tracking, attribution, and analytics underneath. These sibling pages keep the data architecture connected.
BI Dashboard & Reporting FAQ
Questions teams askbefore they trust the number
Straight answers on what a BI dashboard build includes, how it is priced, and how we make one source of truth your teams actually rely on.
What is included in a BI dashboard development engagement?
We pipe your sources — ad platforms, CRM, web, and billing — into a warehouse, build a governed semantic layer where every KPI is defined once, and ship the dashboards leadership reads. It also covers automated reporting and threshold alerts so the right number reaches the right person on schedule, plus the documentation and access governance that keep it a single source of truth.
How is the work priced?
Pricing is scoped to the number of sources, how clean that data is, and how many dashboards and metric definitions you need. A focused executive dashboard on a couple of well-behaved sources is a fixed-scope project; a full warehouse, semantic layer, and self-serve reporting across teams is usually a phased build with an ongoing care plan. MarkAge360 gives you a written scope and estimate before any work starts — no open-ended hourly surprises.
How long does it take to go live?
A first trusted dashboard on existing sources typically lands in a few weeks, because the model and metric definitions are the slow part, not the charts. Larger programmes with a new warehouse, many sources, and automated reporting roll out in phases so you get a usable number early and add coverage from there. We agree the milestones up front so you always know what ships next.
Why not just use spreadsheets or the reports inside each platform?
Spreadsheets and native platform reports each define metrics their own way, so revenue, CAC, and ROAS rarely agree across tools — and someone rebuilds the deck by hand every week. A BI build defines each KPI once in a semantic layer and serves it everywhere, so every team reports from the same governed number. You stop arguing about whose figure is right and start acting on it.
Which warehouses and BI tools do you work with?
We build on the modern stack — warehouses like BigQuery, Snowflake, and Postgres, a modeled semantic layer for KPI definitions, and BI front-ends such as Looker, Power BI, Tableau, or Looker Studio. Alerts route to Slack and email where your teams already work. MarkAge360 chooses the stack around your existing tools and budget rather than forcing a single vendor.
How do you make sure people actually trust the dashboard?
Trust comes from governance, not polish. We define every metric once, version those definitions, control access, and run data-quality checks so the number is reproducible and traceable back to source. When figures reconcile against the systems leaders already know, and the same definition powers every view, teams stop second-guessing the dashboard and start self-serving from it.
