Apple Switchers
Brand campaign · Film
25M
completed video views of the Apple story.
Brand & creative, built to compound
Strategy, positioning, identity, design systems, content, motion, video, and performance creative — built as one brand language instead of a pile of disconnected assets.
Ferreira's
Identity · Catalogue
7:1
return on advertising spend across the paid programme.
OJO Life
Packaging · Creative
2.16x
peak monthly sales against the earlier baseline.
Institut Français
Campaign creative
+47%
more Choose France leads than the target we committed to.
Encardio Rite
Executive branding
13,000+
LinkedIn followers for the Managing Director, up from around 1,200.
Brand & Creative services
Choose the layer you want shaped.
Each service opens into a dedicated page with its own branches and delivery model — clear for visitors and for search: parent pillar, child service, then branch-level detail.
Brand Strategy & Positioning
Market position, audience logic, messaging, architecture, and launch narrative shaped into a brand system people understand and teams can use.
Visual Identity & Logo Design
Logo systems, identity language, typography, colour, marks, and visual assets designed to make the brand recognisable across every touchpoint.
Brand Guidelines & Design Systems
Guidelines, reusable design rules, template systems, component logic, and governance that keep execution consistent as teams and channels scale.
Performance Creative
Ad concepts, modular creative, landing-page visuals, campaign variants, and testing systems built for paid-media learning and conversion velocity.
Content Production
Campaign content, social assets, web copy, email copy, sales material, and production systems planned around channel needs and brand consistency.
Graphic & Motion Design
Graphic systems, motion assets, animation, display creative, presentation design, and social motion that help the brand move across channels.
Video & Photography Production
Video, photography, shot planning, interviews, product shoots, editing, and post-production shaped for web, social, campaigns, and storytelling.
Our approach
One brand language, not scattered assets.
Most work combines more than one service: a positioning that drives the identity, a design system that scales content, or performance creative built on a clear brand.
Discover
Understand the market, the audience, and the truth that makes the brand worth choosing.
Define
Shape positioning, messaging, and the narrative the whole brand can be built on.
Design
Build the identity, systems, and creative so every touchpoint feels deliberate.
Activate
Roll it out across channels with templates, guidelines, and production that scales.
Brand & Creative FAQ
Questions teams askbefore they build
Straight answers on scope, pricing, timelines, and the outcomes a connected brand system is built to drive.
What does Brand & Creative include?
It spans the full brand language: strategy & positioning, visual identity & logo design, brand guidelines & design systems, performance creative, content production, graphic & motion design, and video & photography. We can deliver a single layer or the whole stack — but we build them to work as one connected system, not a pile of disconnected assets.
How is a brand and creative engagement priced?
Pricing follows scope. A focused piece — a logo system, a set of ad concepts, a guideline doc — is quoted as a fixed project, while a full rebrand or an always-on creative engine is scoped as a phased program or monthly retainer. MarkAge360 maps the exact service mix against your goals first, then sends a written proposal with deliverables and cost, so there are no surprises.
How long does a brand build take?
A standalone identity or guideline project typically runs a few weeks, while a complete strategy-to-system rebrand spans a couple of months across our Discover, Define, Design, and Activate phases. Performance creative and content production usually run as an ongoing cadence once the brand foundation is set. We confirm a milestone timeline in the proposal before any work starts.
What's the difference between brand strategy and visual identity?
Strategy is the thinking — market position, audience logic, messaging, and the narrative that makes the brand worth choosing. Visual identity is how that thinking is made visible: logo systems, typography, colour, marks, and assets. We sequence strategy first so the identity expresses a real position rather than decorating an empty one; the two are designed to reinforce each other.
How do you keep the brand consistent as we scale?
That's exactly what brand guidelines & design systems are for. We document reusable design rules, template systems, component logic, and governance so any team or channel can execute on-brand without re-deciding the basics. As you add people, products, and platforms, the system keeps execution coherent instead of drifting.
How do you measure whether the creative is working?
We tie creative to the outcome it's meant to move. Performance creative is judged on paid-media learning and conversion velocity through modular variants and testing, while brand work is tracked against recognition, narrative clarity, and downstream metrics like recurring revenue or third-party citations. We agree the success measures up front so the work is accountable, not just attractive.
