Capture
Leads and activity are logged automatically — no manual data entry, nothing slips. Forms, calls, chats, and ad clicks land as enriched records the second they arrive.
CRM, Sales & Marketing Automation
A pipeline that runs on Automation, not admin
CRM and sales automation captures every lead, fires the right follow-up, and advances deals on its own — so the system updates itself instead of your reps. MarkAge360 connects your CRM, lifecycle messaging, task routing, notifications, and sales reporting as one operating model, so leads are logged automatically, sequences run on schedule, and pipeline moves forward while your team spends its time selling, not maintaining fields.
- 28% of a rep's time is actually spent selling — the rest is admin automation can absorb. Salesforce
- 30% sales-productivity lift teams see from CRM automation — the same reps, more output. Nucleus Research
- 53% more conversions from automated, on-time follow-up — speed-to-lead, every time. Velocify
Automation approach
We make the pipeline advance itself.
A deal that closes itself isn't luck — it's a lead captured the moment it lands, a sequence that fires the right follow-up on time, and stages that move on their own as the buyer signals intent. Capture, lifecycle messaging, task routing, and stage automation run as one operating model, so leads are logged without manual entry, follow-ups never slip, and every deal advances toward Won while reps stay focused on selling.
Sequence
Follow-ups, tasks, and stage moves fire on their own at the right moment. Email, task, wait, and move steps run as a sequence so the next action never waits on a reminder.
Close
A pipeline that advances itself so reps spend time selling, not updating fields — deals land in Won, win rate climbs, and the sales cycle shortens, measured against revenue.
Selected work
From first touch to closed-won,we make the pipeline run itself.
Lead capture, lifecycle messaging, task routing, stage automation, and sales reporting stay connected while the CRM work scrolls past.
Capture & Data Hygiene
Forms, calls, chats, and ad clicks land as enriched records automatically — deduped, field-complete, and routed to the right owner with no manual entry.
Pipeline & Stage Automation
Stages advance on behaviour, qualification, and sales actions — so deals move forward on their own and nothing stalls in a column unattended.
Sequences & Task Routing
Email, task, wait, and move steps fire as a sequence; follow-ups and to-dos auto-create and assign by owner, region, or priority.
Lifecycle & Notifications
Triggered messages and alerts by status, behaviour, and time keep buyers warm and surface hot leads, stalled deals, and missed actions in real time.
Sales Reporting & Forecast
Win rate, cycle time, and pipeline value are reported against revenue, so every automation is measured and the next bet is obvious.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected case
View caseCRM & automation tools
- HubSpot
- Salesforce
- Pipedrive
- Zapier
- Make
- Twilio
Related AI services
Move across the automation system.
CRM automation rarely works alone — it compounds alongside conversational AI, messaging, qualification, and support. These sibling pages keep the automation system connected.
CRM, Sales & Marketing Automation FAQ
The pipeline questionsteams ask before they automate
Straight answers on what we connect, how automation is priced, and how it shortens your sales cycle.
What is included in CRM, sales & marketing automation?
We connect your CRM, lifecycle messaging, task routing, notifications, and sales reporting into one operating model. That means automatic lead capture and enrichment, follow-up sequences that fire on time, stages that advance on buyer behaviour, and owner-based task assignment — so records stay clean and deals keep moving without manual upkeep. We scope the exact workflows to how your team actually sells, not a generic template.
How much does it cost and how do you price it?
Pricing depends on how many workflows we build, the number of systems we connect, and your data hygiene at the start. MarkAge360 typically runs a fixed-scope build for the initial setup — capture, sequences, and reporting — followed by a monthly retainer for tuning and new automations. We give you a written estimate after a short audit so you see the scope and the licensing costs before any work begins.
How long does it take to set up?
A focused first build — clean capture, a core follow-up sequence, and pipeline reporting — usually goes live in a few weeks. More complex programs with multiple data sources, custom stage logic, and lifecycle messaging take longer because we migrate and de-duplicate records carefully. We ship in phases so an early win is running while we extend the rest.
How is this different from just buying CRM software ourselves?
A CRM licence gives you a place to store data; it does not, on its own, capture leads, fire follow-ups, or move deals. We design the automations, integrations, and routing rules that make the platform actually run your pipeline. The difference is a system that updates itself versus a database your reps have to maintain — we build the second into the first.
Which CRM and automation platforms do you work with?
We work across the platforms most teams already run on — HubSpot, Salesforce, Pipedrive, Zoho, and GoHighLevel — and connect them to your email, calendar, forms, ads, and messaging tools. If you have not chosen a platform yet, we recommend one based on your sales motion and budget rather than defaulting to the biggest name. We build on what fits your stack instead of forcing a migration.
How do you measure success and ROI?
We tie every automation back to revenue metrics: win rate, sales-cycle length, pipeline value, and speed-to-lead. Reporting is built into the system so you can see how follow-up timing and stage automation move those numbers, not just activity counts. We review the results with you on a regular cadence and prioritise the next automation by the impact it has on closed-won.
