Turn the traffic you have into pipeline

CRO is a continuous programme, not a one-off redesign. We start with a funnel diagnosis — analytics, heatmaps, session replay, and form analytics — to find where visitors hesitate or drop off, then turn each friction point into a testable hypothesis. From there we design, build, and QA the experiments, run them to significance, ship the winners to 100% of traffic, and document every result so the next test starts smarter.

Most CRO engagements at MarkAge360 are a monthly retainer scoped to your traffic volume and test velocity — how many experiments we can realistically run and reach significance on each month. Lower-traffic sites get fewer, higher-leverage tests; high-traffic sites can run a faster cadence. We can also run a fixed-scope diagnostic and roadmap as a starting point, and we share pricing once we understand your traffic, conversion goals, and the tools already in place.

It depends on traffic and how big the effect is — a test needs enough visitors and conversions to reach a pre-set sample size at 95% confidence. Pages with steady traffic often resolve a test in two to four weeks; lower-traffic or low-conversion funnels take longer. We never call a winner on an early, good-looking reading, because results that look strong on day three often regress once the full sample lands.

A redesign replaces the whole page on a hunch and hopes it performs better — with no way to know which change helped or hurt. CRO changes one thing at a time against a live control, so every lift is measured and attributable. You keep what wins, discard what doesn't, and avoid the common trap of a beautiful relaunch that quietly drops conversions.

We work with the experimentation and behaviour tools that fit your stack — platforms such as VWO, Optimizely, Convert, or GA4-based experiments for split testing, and Hotjar, Microsoft Clarity, or similar for heatmaps and session replay. We use what you already license where we can, and recommend the right fit where there's a gap, so you're not paying for tooling you don't need.

The headline metric is the lift in conversion rate — and, where it's the truer business measure, revenue per visit — on the variants we ship to full traffic. We report every experiment, including flat and losing tests, because knowing what doesn't move the needle protects you from shipping it. Over a programme, the compounding wins from page after page are what build a durable, measurable return.