Empathise & research
We study users, tasks, behaviour, feedback, and friction points to understand what the experience really needs to solve.
UI / UX Design & Experience Strategy
Interfaces people understand at a glance
UI/UX design is the practice of researching how people think, mapping the journey, and shaping every screen so a product is obvious to use and satisfying to return to. MarkAge360 designs research-led, accessible, conversion-focused interfaces — user research, journeys, wireframes, high-fidelity UI, motion, and a tokenised design system delivered as one practice.
- 100× returned for every $1 invested in UX — design pays back, it isn't a cost line. Forrester Research
- 88% of users are less likely to return to a product after one bad experience. Justinmind · UX statistics
- 10× cheaper to fix a usability problem in design than after it ships in code. IBM Systems Sciences Institute
UX design approach
We design around how people actually decide.
We design with intent — grounded in research, guided by behaviour, and aligned to the job a product has to do. User research, journey mapping, interface design, and design-system thinking run as one workflow, so every screen we ship is clear on first use, accessible by default, and built to convert and compound.
Structure & wireframe
We map journeys, information architecture, content hierarchy, and wireframes so every screen has a clear role and path to action.
Ship & design system
We turn validated flows into polished UI, reusable components, states, specs, and design rules that keep the product consistent.
Selected work
From insight to interface, wemake products feel obvious.
Research, information architecture, prototypes, high-fidelity UI, and the design system stay connected while the design work scrolls past.
UX Research & Audience Brief
Interviews, task audits, behavioural data, and friction logs become a one-page problem statement the whole team can argue with.
Information Architecture & User Flows
Sitemaps, IA, and flows for discovery, onboarding, conversion, and recovery are drawn before a single pixel is styled.
Interactive Prototypes & Validation
Clickable flows put real decisions in front of real users, so the team disagrees on a screen — not a paragraph.
High-Fidelity UI & Motion
Type, colour, spacing, iconography, and micro-interactions are tuned to the brand and tested for clarity on real screens.
Design System & Engineering Handoff
Tokens, components, accessibility states, and specs are handed to engineering as one consumable, versioned source of truth.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected design
View caseDesign & product tools
- Figma
- Framer
- Sketch
- Adobe XD
- Webflow
- Maze
Related digital services
Move across the stack.
Design rarely lives alone — it lands inside a website, an app, a portal, or a system. These sibling pages keep the service architecture connected.
UI/UX Design FAQ
Answers beforeyou design
Straight answers on research, prototypes, design systems, and the outcomes good UX is meant to move.
What does a UI/UX design engagement actually include?
We run UI/UX design as one practice rather than a stack of handoffs. A typical engagement covers user research, journey and information-architecture mapping, wireframes, interactive prototypes, high-fidelity interface design, motion, and a tokenised design system with documented components and states. You get the validated thinking behind every screen — not just the final pixels.
How is UI/UX design priced?
We price by scope and depth of research, not by a per-screen rate. After a short discovery we scope the work into clear phases — research, structure, and high-fidelity design plus system — so you can see what each stage costs and start where the risk is highest. Fixed-scope projects and ongoing design-partner retainers are both options depending on how much you plan to ship.
How long does a UI/UX project take?
A focused flow or single product surface usually takes a few weeks; a full product redesign with research, a design system, and multiple journeys runs longer. We work in short cycles and share progress continuously, so you see wireframes and prototypes early instead of waiting for one big reveal. We’ll give you a realistic timeline tied to your scope before we start.
What’s the difference between UI and UX design?
UX is the structure — the research, journeys, information architecture, and flows that decide whether a product makes sense to use. UI is the surface — the visual design, typography, components, and motion that make it clear and pleasant. We treat them as one job, because a beautiful interface over a broken flow still loses users, and a logical flow with no craft feels untrustworthy.
Which design tools do you work in?
We design and prototype in Figma, build shared, tokenised design systems your engineers can pull from directly, and validate with usability testing and analytics tools. We work alongside your existing component library or codebase where one already exists, so the design system we deliver maps cleanly to how your product is actually built.
How do you make sure the design is accessible?
Accessibility is built in from wireframes, not bolted on at the end. We design to WCAG contrast and target-size guidance, define focus states and keyboard paths, structure content for screen readers, and document these rules inside the design system so they survive into engineering. The result is a product that’s usable for more people and easier to keep compliant as it grows.
