Brief & strategy
The objective, audience, message, and selection criteria that make a partnership work — not just follower counts.
Growth Marketing
Borrow the trust creators already built
Influencer marketing puts your brand in the hands of creators your audience already trusts. MarkAge360 builds the creator strategy, vets and manages the partnerships, shapes content that converts, amplifies the winners with paid, and measures the real outcomes.
- 49% of consumers rely on influencer recommendations when deciding what to buy. Digital Marketing Institute
- 5.2× in earned media value for every $1 invested in influencer marketing, on average. Influencer Marketing Hub
- 61% of consumers trust creator recommendations over brand-produced content. Edelman
Influencer marketing approach
We turn creator trust into measurable demand.
Influencer marketing works when it's strategic. We define the brief and the creators worth partnering with, manage the relationships and content, amplify the winners with paid, then measure the reach, engagement, and conversions that matter. Brief, creators, content, amplification, and measurement run as one loop.
Creator matching
Vetted creators with the right audience overlap, engagement quality, and brand fit — sourced, screened, and negotiated.
Content & briefs
Creative direction that keeps the creator's authentic voice while landing your message and call to action.
Paid amplification
Whitelisting and Spark Ads that put media behind the content that performs — scaling reach beyond the organic feed.
Measurement
Reach, engagement, earned media value, and conversions tracked to real outcomes, partner by partner.
Selected work
From first click to booked revenue, wemake every dollar work harder.
Strategy, build, creative, landing, and optimization stay connected while the work scrolls past.
Audit & Forecast
Account, competitor, and search-term audits, plus a budget-to-pipeline forecast that sets the targets.
Build & Structure
Campaigns, ad groups, match types, audiences, and conversion tracking built for clean control.
Creative & Testing
Ads, offers, and hooks tested against real search intent — winners scale, losers get cut.
Landing & CRO
Pages matched to the click, with the proof, speed, and form that turn traffic into leads.
Optimize & Scale
Bids tuned to conversion quality, budget shifted to what works, and reporting tied to revenue.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · brand work
View casePlatforms we run influencer with
- TikTok
- YouTube
- Meta Spark Ads
- GRIN
- CreatorIQ
- Aspire
- Triple Whale
Related growth services
Move across the demand system.
Paid search rarely runs alone. These sibling channels keep the demand programme connected without forcing every detail into one long page.
Influencer Marketing FAQ
Creator partnerships,answered plainly
Straight answers on creator selection, pricing, paid amplification, and measurable outcomes.
What does your influencer marketing service include?
We run the full loop: a creator brief and selection criteria, sourcing and vetting creators, negotiating and managing partnerships, directing content that keeps the creator’s authentic voice, amplifying winners with paid, and measuring outcomes. MarkAge360 handles contracts, briefs, approvals, and reporting so the program runs as one connected effort rather than a string of one-off posts.
How is influencer marketing priced?
There are two cost layers: our management fee for strategy, sourcing, and operations, and the creator fees plus any paid amplification budget, which we keep separate and transparent. We scope pricing to the number of creators, content volume, and whether you want whitelisting or Spark Ads behind the work. We share the full breakdown up front so you always know what is fee versus media versus creator pay.
How long before we see results?
Sourcing, vetting, and contracting a first roster typically takes two to four weeks, with content live shortly after. Early signals like reach, engagement, and saves show within the first posts, while conversion and earned media value trends become reliable over a few content cycles. We treat the first wave as a read on creator fit and double down on what performs.
How do you choose creators, and do follower counts matter?
We select on audience overlap, authentic engagement rate, niche fit, and brand safety — not raw follower counts. A vetted micro or nano creator with a 6% engagement rate and the right audience often outperforms a large account with bought reach. We screen for fake followers and inauthentic engagement before anyone goes on the roster.
Which platforms and amplification tactics do you use?
We work across Instagram, TikTok, and YouTube depending on where your audience lives, and amplify the best content with whitelisting and Spark Ads through Meta and TikTok. Paid amplification puts media behind content that already performs organically, so you scale reach beyond the creator’s own feed without losing the authentic creator voice that makes it work.
How do you measure ROI, and how do you handle disclosure and brand safety?
We track reach, engagement, earned media value, and conversions tied to real outcomes, partner by partner, so you can see which creators actually drive demand. On compliance, every partnership uses clear paid-partnership disclosure as required by the FTC and platform rules, and we vet each creator’s history for brand safety before committing.
