Earn the coverage that builds authority

Digital PR is the practice of earning editorial coverage and authority backlinks by giving journalists stories worth writing about. At MarkAge360 the work includes story and angle development, original data studies and surveys, expert commentary, a researched media list, outreach and pitching, and reporting on the placements and links earned. It sits between content marketing and SEO — the goal is reputation with your audience and authority with Google at the same time.

We price digital PR as a monthly retainer scoped to the number of campaigns or stories you want in market, the depth of original research behind them, and the seniority of the outlets you are targeting. A data-study campaign aimed at national press costs more to produce and pitch than reactive expert commentary, so we scope each program to your goals rather than selling a fixed link package. We share the plan and expected cadence before any work starts.

Reactive commentary and newsjacking can earn a placement within days when the timing is right, while a data-led study usually takes a few weeks to research, produce, and pitch before coverage lands. Authority and ranking gains compound more slowly — referring domains and domain rating move over months, not days. We set the expectation upfront and report on the leading signals, like replies and confirmed placements, while the link equity builds.

Bought or guest-post links are paid placements that Google increasingly discounts or penalizes; earned coverage is a journalist independently citing your story because it has news value. We never buy links or pay for placements — we earn them with original data, expert insight, and timely angles. That makes the resulting links durable, on genuinely high-authority domains, and safe under Google's link-spam guidelines.

We target a mix of tier-one national press, business and trade publications, and engaged niche newsletters — whichever outlets your buyers and search actually read. To research and run campaigns we use media databases and journalist-request platforms to build contact-ready lists, and tools like Ahrefs to vet domain authority and measure referring domains and referral traffic. Every media list is tailored to your category, not a generic blast list.

We track the things that signal real authority: number and quality of placements, the domain rating of the sites linking to you, new referring domains, and referral traffic from coverage. Over time we tie those gains to movement in organic rankings and branded search so you can see how earned coverage supports the wider growth program. You get a clear report each cycle that connects coverage to authority and reputation rather than vanity counts.