A logo is just the first mark

A logo is a single mark; a visual identity is the whole system that makes a brand recognisable everywhere it appears. At MarkAge360 an identity includes the logomark and its construction grid, a full lockup family (primary, stacked, horizontal, and favicon), a colour palette, a typographic system, and the rules that hold them together. We design the mark first, then build the system around it so the look survives an app icon, a billboard, and a 16-pixel browser tab.

We price by scope, not by a flat “logo fee.” A single logomark with core lockups sits at the lower end; a complete identity with colour, type, an asset kit, and application across touchpoints is a larger engagement. After a short discovery call we send a fixed-scope proposal so you know the deliverables, the number of design directions, and the cost before we start — no open-ended hourly surprises.

A focused logo and core lockup set typically takes a few weeks; a full identity system with colour, type, and an applied asset kit usually runs longer because each stage builds on a signed-off prior one. We work in clear phases — grid and mark, then system, then specimen, then application — with a review at each gate. Your timeline depends mostly on how quickly feedback comes back, so we set the review schedule up front.

A generated or one-off logo gives you a single picture; it rarely gives you a system that holds up at scale. We draw the mark on a real construction grid so it reproduces cleanly at any size, then deliver the lockups, colour, type, and usage rules a generator skips. The result is an identity your team can apply across web, print, packaging, and signage without it drifting — and source files you actually own.

You get editable vector source (typically Figma and/or SVG), plus production-ready exports in SVG, PNG, and PDF for the full lockup family, a favicon, and clear-space and minimum-size rules. We provide light and dark variants and the colour values in HEX, RGB, and CMYK so the identity is correct on screen and in print. Everything ships with a short usage guide so anyone on your team can apply it correctly.

Consistency is built into the system, not left to chance. We define clear-space, minimum sizes, colour rules, and approved type pairings, then prove the identity against real touchpoints — app icon, business card, signage, and web — before we hand it over. If you need it enforced at scale, we can extend the work into full brand guidelines and design systems so every team applies the brand the same way.