Audience & data
First- and third-party signals, contextual segments, and lookalikes built into audiences worth bidding on across the open web.
Growth Marketing
Reach the right people across the open web
Programmatic puts your brand in front of the right audiences across millions of sites and apps, bought in real time. MarkAge360 builds the audience data, inventory strategy, brand-safe placements, and creative that scale reach efficiently across DV360, The Trade Desk, and Amazon DSP.
- 90% of US display ad spend is bought programmatically, in real time. eMarketer
- 20B ad impressions are evaluated across open-web exchanges every single day. The Trade Desk
- 2.4× stronger view-through performance when creative is tailored to the placement. Google
Programmatic approach
We turn open-web inventory into efficient, brand-safe reach.
Programmatic rewards data and discipline. We define the audiences and signals worth buying, choose the inventory and exchanges that fit, keep placements brand-safe, run creative that performs across formats, then optimize bids and supply toward efficient outcomes. Audience, inventory, creative, activation, and optimization run as one loop.
Inventory & exchanges
The sites, apps, and exchanges that reach your audience — curated PMP deals and open supply, kept brand-safe and fraud-free.
Creative & formats
Responsive display, native, and video creative built to perform across every placement, exchange, and screen size.
Activate & land
Every impression drives to a fast, matched page — the message and proof that turn open-web reach into real action.
Bid & optimize
Bids, supply paths, and frequency tuned to outcomes — efficient, viewable reach that compounds, not vanity impressions.
Selected work
From first click to booked revenue, wemake every dollar work harder.
Strategy, build, creative, landing, and optimization stay connected while the work scrolls past.
Audit & Forecast
Account, competitor, and search-term audits, plus a budget-to-pipeline forecast that sets the targets.
Build & Structure
Campaigns, ad groups, match types, audiences, and conversion tracking built for clean control.
Creative & Testing
Ads, offers, and hooks tested against real search intent — winners scale, losers get cut.
Landing & CRO
Pages matched to the click, with the proof, speed, and form that turn traffic into leads.
Optimize & Scale
Bids tuned to conversion quality, budget shifted to what works, and reporting tied to revenue.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · brand work
View casePlatforms we run programmatic on
- DV360
- The Trade Desk
- Amazon DSP
- Xandr
- GA4
- DoubleVerify
- IAS
- StackAdapt
Related growth services
Move across the demand system.
Paid search rarely runs alone. These sibling channels keep the demand programme connected without forcing every detail into one long page.
Programmatic & Display Advertising FAQ
Questions buyers askbefore they scale
Straight answers on programmatic buying, brand safety, and the efficient reach you can expect.
What is programmatic display advertising and what's included?
Programmatic display is the automated, real-time buying of ad placements across millions of sites and apps on the open web. At MarkAge360 the engagement includes audience and data strategy, inventory and exchange selection, brand-safe placement controls, responsive display, native and video creative, and ongoing bid and supply-path optimization — run as one connected loop rather than a set-and-forget campaign.
How is programmatic advertising priced?
Two costs sit side by side: your working media (the budget that buys impressions, usually billed on a CPM basis through the DSP) and our management fee for strategy, trafficking, creative, and optimization. We scope the fee to the complexity of the account — number of audiences, exchanges, and creative formats — and keep media spend fully transparent so you always see what reached real inventory versus fees.
How long until programmatic campaigns deliver results?
Campaigns can go live within one to two weeks once audiences, inventory, and creative are ready. The algorithms then need a learning window — typically the first few weeks — to gather enough impressions and conversions to optimize confidently. We use that period to prune weak placements, tighten frequency, and shift spend toward the audiences and exchanges that perform.
How is programmatic different from paid search or paid social?
Paid search captures existing demand and paid social runs inside walled platforms, while programmatic reaches audiences across the entire open web — news, sports, finance, apps, and CTV — using your own and third-party data. It is built for scaling reach, retargeting, and upper-funnel demand, and it pairs naturally with search and social rather than replacing them.
Which platforms and DSPs do you use?
We activate across the major demand-side platforms — Google DV360, The Trade Desk, and Amazon DSP — choosing the one that best fits your audiences, inventory, and measurement needs. We layer in curated PMP deals alongside open-exchange supply and connect verification, audience, and analytics tools so buying decisions are driven by data rather than guesswork.
How do you protect against ad fraud and keep placements brand-safe?
Brand safety is built into the buy, not bolted on after. We use curated inventory lists, exchange and domain exclusions, and third-party verification to filter invalid traffic, low-quality sites, and unsafe content before bids are placed. We monitor viewability and supply paths continuously and report on where your impressions actually ran, so spend stays on real, brand-appropriate inventory.
