See the path people actually take

It's the practice of reconstructing how real people actually move through your site, funnel, and product — which paths convert, where they hesitate, and where they leave. At MarkAge360 the engagement includes an instrumentation and event audit, path and funnel mapping weighted by real session volume, behavioral segmentation, session-replay review, a ranked friction and drop-off diagnosis, and a prioritized intervention backlog tied to activation and retention.

We scope to the size of your funnel and the state of your tracking — a focused single-journey diagnosis costs far less than an end-to-end audit across web, product, and sales paths. Most clients start with a fixed-scope analysis engagement, then move to a lighter retainer once the backlog is in flight. We give you a written scope and price before any work begins, so there are no surprises.

A first round of findings — mapped paths, behavioral segments, and the top friction points — typically lands within a few weeks, depending on how clean your tracking already is. If we have to repair instrumentation or stitch identity first, that adds time, because we won't map journeys on data we can't trust. We share early findings as they surface rather than holding everything for one final report.

A standard funnel report tells you that people drop off; it rarely tells you why. We combine path mapping with behavioral segmentation and session replay, so you see the actual routes people take, who they are by behavior, and the exact moments — rage-clicks, dead-ends, stalls — where momentum breaks. The output is a ranked list of fixes, not another dashboard to interpret.

We work with the analytics and behavior stack you already run — GA4, BigQuery, and product-analytics platforms like Amplitude or Mixpanel for path and funnel data, plus session-replay and heatmap tools such as Microsoft Clarity, Hotjar, or FullStory. If your stack has gaps, we'll recommend the lightest setup that answers your questions rather than pushing you into new licenses you don't need.

We analyze behavior within your consent framework — honoring cookie and consent-mode signals, and relying on session replay tools that mask sensitive inputs and PII by default. We work from aggregated paths and behavioral patterns, not individual surveillance, and we align collection with regulations like GDPR and CCPA. The goal is to understand journeys without putting your user trust or compliance posture at risk.