Keyword & intent research
We map the searches your buyers actually run — grouped by intent, value, and competition — into a keyword plan, with the negative keywords that protect spend from the start.
Growth Marketing
Show up the instant they're ready to buy
Paid search puts you in front of people actively looking for what you sell. MarkAge360 builds the keyword strategy, account structure, ad testing, landing-page alignment, and bid logic across Google Ads and Microsoft Ads that turns high-intent searches into qualified pipeline — optimized for conversion quality, not just clicks.
- 2× in revenue, on average, for every $1 a business spends on Google Ads. Google · Economic Impact
- 65% of clicks on high commercial-intent searches go to the paid ads, not the organic results. WordStream
- 50% more likely to convert — paid-search visitors versus organic visitors landing on the same page. Unbounce
Paid search approach
We turn high-intent searches into qualified pipeline.
Paid search rewards structure. We research the searches your buyers actually run, build a clean account around them, test ads that match intent, point every click at a page that delivers, then bid toward conversion quality and scale what works. Keywords, structure, creative, landing, and bidding run as one loop — so spend keeps compounding into pipeline.
Account & campaign structure
Campaigns and ad groups architected for cleaner control, faster learning, and reporting you can act on — built around match types, themes, and budgets that scale.
Ad copy & creative testing
Responsive search ads and message variants that test offer clarity, proof, and urgency against search intent — lifting click-through and Quality Score.
Landing-page alignment
Every click points at a page that keeps the promise — matched headline, proof, form, and next action — so high-intent traffic actually converts.
Bid optimization & scale
Budget and bidding shaped around conversion quality and ROAS, not just volume — then scaled on what works, read through cost, quality, and commercial outcome.
Selected work
From first click to booked revenue, wemake every dollar work harder.
Strategy, build, creative, landing, and optimization stay connected while the work scrolls past.
Audit & Forecast
Account, competitor, and search-term audits, plus a budget-to-pipeline forecast that sets the targets.
Build & Structure
Campaigns, ad groups, match types, audiences, and conversion tracking built for clean control.
Creative & Testing
Ads, offers, and hooks tested against real search intent — winners scale, losers get cut.
Landing & CRO
Pages matched to the click, with the proof, speed, and form that turn traffic into leads.
Optimize & Scale
Bids tuned to conversion quality, budget shifted to what works, and reporting tied to revenue.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's Study in India mandate, 2018 and 2019 combined: 00,000 in global media across two campaign years, and 24,000+ qualified student enquiries from 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · brand work
View casePlatforms we run paid search on
- Google Ads
- Microsoft Ads
- Google Analytics 4
- Merchant Center
- Looker Studio
- Optmyzr
- Search Ads 360
- CallRail
Related growth services
Move across the demand system.
Paid search rarely runs alone. These sibling channels keep the demand programme connected without forcing every detail into one long page.
Paid Search FAQ
Questions teams askbefore they scale.
Straight answers on paid search strategy, account structure, and how we turn high-intent clicks into qualified pipeline.
What is paid search and how does it work?
Paid search places your ads at the top of engines like Google and Bing when someone searches for what you sell, and you pay only when they click. We build the keyword strategy, account structure, ad copy, and bidding so your budget reaches high-intent searchers at the moment they are ready to act — not people idly browsing.
How much should I budget for Google Ads?
Budget follows your market, not a flat number: we size it from the search volume for your money keywords, the going cost per click in your category, and the revenue a converted lead is worth. We typically start where there is enough budget to learn from real data, prove a cost per acquisition, then scale spend only on the campaigns that are already paying back.
What is the difference between paid search and SEO?
Paid search buys immediate, controllable visibility at the top of results and switches on the day a campaign launches; SEO earns visibility over months and keeps compounding once it ranks. Most brands run both — paid for speed, predictability, and testing, organic for durable, lower-cost traffic — and we plan the two so they cover the same high-value queries together.
How do you lower cost per click and improve Quality Score?
We tighten the relevance between keyword, ad, and landing page, since Google rewards that match with a higher Quality Score and a lower price per click. Disciplined account structure, negative keywords that cut wasted spend, ongoing ad testing, and faster, more aligned landing pages compound into a lower cost per click and a lower cost per conversion over time.
Which platforms do you manage?
We run Google Ads and Microsoft Ads (Bing) across search, shopping, performance max, and remarketing, and connect them to the rest of your funnel. We recommend the mix based on where your buyers actually search and convert, rather than defaulting every budget to a single platform.
How do you measure paid search success?
We measure on business outcomes — qualified leads, pipeline, and return on ad spend — not vanity clicks. With conversion tracking and, where it helps, server-side tracking wired in, you get a clear line from each keyword and campaign to revenue, reviewed in plain-language reporting so you always know what is working and why.
