Structure for machines
Content modeled as clear entities, facts, and answers — with Organization, FAQ, and HowTo schema attached — so LLMs and AI Overviews can parse and quote it.
AI Search Optimization — GEO / AEO
Be the source AI cites
As search shifts from ten blue links to one synthesized answer, the win is no longer a rank — it's a citation. AI search optimization (GEO / AEO) structures your content as clear entities, facts, and answers, earns the authority and freshness that get pages retrieved, and makes your brand the named source ChatGPT, Google AI Overviews, and answer engines point to. We run it as one programme — schema, semantic coverage, and citation readiness — so you show up where the answer is written, not just where the links used to be.
- 800M+ people use ChatGPT every week — a discovery surface that didn't exist three years ago. OpenAI
- 60% of searches now end without a click — the answer is read on the results page itself. SparkToro
- 25% projected drop in traditional search volume by 2026 as users shift to AI assistants. Gartner
AEO approach
We get you cited the way AI chooses sources.
An AI answer isn't a ranking — it's a synthesis that names a few trusted sources. Winning one means structuring content so machines can parse your entities, facts, and answers; earning the authority, freshness, and semantic coverage that get pages retrieved; and being the page an assistant quotes. Schema, entity clarity, and citation readiness run as one programme, so you show up as the named source in ChatGPT and Google AI Overviews.
Be retrievable
Authority, freshness, and semantic coverage that get your passages pulled into AI answers — matched to the way assistants retrieve and rank evidence.
Get cited
Show up as the named source AI assistants and Google AI Overviews point to — tracked across prompts, surfaces, and the share of citations you win.
Selected work
From structure to citation, wemake brands the source AI names.
Entity modeling, schema, retrieval signals, semantic coverage, and AI-visibility reporting stay connected while the AEO work scrolls past.
Entity & Knowledge Modeling
Brand, products, people, and proof are defined as clear entities and reconciled across the knowledge graph, so machines know exactly who you are.
Answer Content & Schema
Questions, facts, and how-tos are written as quotable passages and marked up with Organization, FAQ, and HowTo schema for AI Overviews.
Retrieval & Authority Signals
Freshness, semantic coverage, and authoritative citations make your passages the evidence assistants retrieve and trust.
Citation Readiness & Source Clarity
Authorship, claims, and references are made unambiguous so AI can quote you confidently and link you as the named source.
AI-Visibility Tracking & Reporting
Presence across prompts, answer surfaces, and the share of AI citations you win is monitored against pipeline, so every gain is measured.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected work
View caseAI search surfaces & platforms
- ChatGPT
- AI Overviews
- Perplexity
- Gemini
- Copilot
- Schema.org
Related growth services
Move across the demand system.
AI search rarely works alone — it compounds alongside SEO, content, paid, and conversion work. These sibling pages keep the growth programme connected.
AI Search Optimization FAQ
Questions buyers askbefore they get cited
Straight answers on GEO / AEO, what it costs, and how we make your brand the source AI names.
What is AI search optimization (GEO / AEO) and what's included?
It's the work of getting your brand cited as a named source inside AI answers — ChatGPT, Google AI Overviews, Perplexity, and other answer engines — not just ranked in blue links. At MarkAge360 the programme covers entity and knowledge modeling, answer-shaped content, schema (Organization, FAQ, HowTo), retrieval and authority signals, citation readiness, and AI-visibility tracking. Everything runs as one connected effort so structure, retrievability, and citations move together.
How is it priced, and how much should I budget?
We scope it as a monthly retainer sized to your number of priority topics, content volume, and how much entity and schema groundwork your site still needs. A focused programme on a single product line costs less than full coverage across a large catalog or multiple markets. We'll give you a fixed monthly figure after an initial AI-visibility audit, so you know the investment before any work starts.
How long until we start showing up in AI answers?
Schema, entity clarity, and answer content can be in place within the first few weeks, but assistants re-crawl and re-synthesize on their own schedule, so citations build over weeks to a few months. Topics where you already have authority tend to surface first. We track presence across prompts from the start, so you can see momentum before the headline citations land.
How is AI search optimization different from traditional SEO?
Traditional SEO competes for a ranked position on a results page; GEO / AEO competes to be one of the few sources an AI quotes when it writes a single answer. That shifts the work from keywords and links toward clear entities, quotable passages, structured facts, and machine-readable proof. The two reinforce each other — strong SEO authority helps you get retrieved — so we usually run them in concert rather than as a replacement.
Which engines and tools do you optimize and track for?
We optimize for the surfaces your buyers actually use — ChatGPT, Google AI Overviews and Gemini, Perplexity, and other answer engines — using structured data, entity reconciliation across the knowledge graph, and answer-shaped content. For measurement we monitor your presence across real prompts, the share of citations you win, and how those map to traffic and pipeline. We adapt as new assistants gain share rather than locking to one.
How do you measure success and protect us from fabricated AI answers?
Success is measured by your share of AI citations across priority prompts, the surfaces you appear on, and the qualified traffic and pipeline that follow — reported against a clear baseline. To guard against assistants misstating your brand, we make authorship, claims, and references unambiguous and well-sourced so AI quotes you accurately. When an engine gets something wrong, we tighten the entity and schema signals that feed it and re-verify.
