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CMS & Headless CMS Development
Headless CMS development means modeling your content once and delivering it anywhere through an API. MarkAge360 builds CMS and headless CMS platforms — content modeling, WordPress and Webflow builds, Sanity, Contentful, and Strapi headless setups, editorial workflows, multilingual publishing, and a media library — so a single source of content powers your website, your app, and your AI answers.
Headless CMS approach
Content modeling, authoring experience, and headless delivery are one discipline, not three handoffs. We structure your content once, design a studio your team actually wants to use, and serve it to every surface through a clean API — so the website, the app, and the AI answer all read from a single source of truth.
We start by shaping your content as structured, typed objects — an Article, a Product, a Case Study — each with real fields and real relationships, modeled once. That single source can answer the website, the app, an email, and an AI assistant without being rewritten for any of them. Get the model right and every channel downstream stays consistent and cheap to change; get it wrong and you inherit the page-by-page sprawl a headless CMS exists to end.
Then we design the studio around the people who publish every day, not the database beneath it. Live preview, draft and review states, scheduling, role-based permissions, and a media library that does the heavy lifting — so editorial, marketing, and localization ship on their own, without a developer in the loop. Sanity, Contentful, Storyblok, Strapi, WordPress, or Webflow — the authoring layer becomes the product your team actually lives in.
Finally, content goes live as an API — one structured payload that fans out to every surface at once. Web in Next.js or Astro, native apps, partner integrations, and AI answers all read the same source of truth. Locales stay in parity, responsive media is generated on the fly, and a single edit propagates everywhere in seconds. Content stops being pages you maintain and becomes infrastructure that compounds.
Selected work
Content models, headless APIs, editorial workflows, and multilingual delivery stay connected while the work scrolls past.
We inventory what you publish today, then design content types, fields, references, and reusable blocks so one content model can serve every channel.
Draft, review, schedule, and role-based permissions are built around how your team actually publishes — with live preview and clean validation.
Sanity, Contentful, Strapi, Storyblok, or Payload paired with Next.js, Astro, or SvelteKit, exposing your content as a fast, cacheable, versioned API.
We migrate legacy content without losing URLs or rankings, then tune Core Web Vitals, structured data, and metadata so search engines reward the rebuild.
Multilingual locales, documentation, training, and analytics are handed over so the team owns the CMS and content stays consistent long after launch.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's Study in India mandate, 2018 and 2019 combined: 00,000 in global media across two campaign years, and 24,000+ qualified student enquiries from 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected work
View caseCMS & headless platforms
Related digital services
Content rarely lives alone — it lands inside a website, a web app, a storefront, or an API. These sibling pages handle the design, application logic, commerce, and integration work that often ships alongside a CMS engagement.
Headless CMS FAQ
Straight answers on headless CMS development, content modeling, and how a modern CMS pays for itself.
Headless CMS development separates where content is stored and edited from where it is displayed. Instead of locking content into page templates, a headless CMS exposes it through an API, so the same content can be delivered to a website, a mobile app, a kiosk, or an AI assistant. We model the content, build the editing experience, and connect it to modern front ends like Next.js, Astro, or SvelteKit.
A traditional CMS such as classic WordPress couples content and presentation in one system — quick to launch, but harder to reuse across channels. A headless CMS keeps content structured and presentation-independent, delivered via API. Traditional suits a single marketing site; headless suits brands publishing to a website plus apps, multiple regions, or AI surfaces from one source of truth.
Both are valid. We build modern, block-based WordPress when editors want a familiar all-in-one tool for a single site. We recommend headless — or headless WordPress — when you need multi-channel delivery, very high performance, or a custom front-end framework. In a free CMS audit we map your channels, team, and budget to the right choice.
You likely benefit from headless if you publish the same content to more than one place, run multiple languages or regions, care about Core Web Vitals and page speed, or want your front end built in React or Next.js. If you run a single brochure site that one team edits, a well-built traditional CMS may be all you need.
We build and migrate across WordPress and Webflow, and headless platforms including Sanity, Contentful, Strapi, Storyblok, and Payload, paired with front ends in Next.js, Astro, and SvelteKit. We choose the stack around your team and content, not the other way around.
Yes. We migrate content into the new model, preserve URL structures with 301 redirects where they change, carry over metadata and structured data, and tune Core Web Vitals — so a CMS replatform protects, and usually improves, your search rankings rather than risking them.
Tell us the business problem. We'll map the service mix and come back with a written proposal.
