Email that compounds revenue

Lifecycle marketing sends the right message at the right moment in each customer's journey instead of blasting one email to everyone. We build the full programme — segmented lists, behaviour-triggered automations (welcome, onboarding, nurture, cart recovery, retention, and win-back), the copy and on-brand templates, deliverability setup, and lifecycle reporting. You get flows that run themselves, learn from every open and click, and turn one-time buyers into repeat revenue.

Pricing depends on how many flows you need, list size and complexity, and whether you want a one-time build or an ongoing retainer that keeps optimising. Most engagements start with a foundational build — segmentation, core automations, and deliverability — then move to a monthly retainer for new campaigns, A/B tests, and reporting. We scope it to your goals and ESP after a short discovery, so you see the deliverables and cost before anything starts.

A core set of automations — welcome, abandoned cart, and a post-purchase flow — is typically built and QA'd within a few weeks, and those start earning as soon as they switch on because they fire on existing traffic. Fuller programmes with deeper segmentation, win-back, and a content calendar ramp over the following weeks. The compounding part — rising open, click, and revenue-per-email numbers — comes from the ongoing testing after launch.

A newsletter is one message sent to everyone on a calendar; lifecycle automation is triggered by what each contact actually does — signing up, abandoning a cart, going dormant — so the message lands in context. Automated, segmented flows consistently outperform one-off broadcasts because they reach people at the moment of intent. We still run great campaigns and newsletters; we just make the always-on flows do the heavy lifting on revenue.

We work across the major lifecycle ESPs and CRMs — Klaviyo, HubSpot, Braze, Customer.io, Mailchimp, Marketo, and similar — and integrate them with your store, CDP, or data warehouse so segments stay accurate. If you already have a platform we build inside it; if you're choosing one, we recommend based on your stack, list size, and budget rather than a default. The flows and data model are designed to be portable, not locked to one vendor.

Deliverability is treated as core work, not an afterthought: we set up SPF, DKIM, and DMARC authentication, warm sending domains, keep lists clean with hygiene and re-engagement, and watch sender reputation so more emails reach the inbox. On consent, we honour opt-in, clear unsubscribe, and the requirements of GDPR, CAN-SPAM, and similar regulations, and we only message contacts who have a lawful basis to be there. Clean permission and good reputation are what make the revenue numbers hold up over time.