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E-Commerce & Shopify Development
E-commerce development is the work of designing, building, and optimising an online store so it can attract shoppers, earn trust, and turn browsing into orders and repeat customers. MarkAge360 builds high-converting storefronts on Shopify, Shopify Plus, and headless commerce — merchandising, product and checkout UX, subscriptions, payments, and marketplace integrations engineered around revenue, AOV, and retention.
E-commerce approach
We build with intent — grounded in merchandising, guided by data, and aligned to revenue. Customer research, storefront UX, conversion-rate optimisation, and checkout engineering run as one workflow, so every store we ship is a high-performing commerce engine built to convert, lift AOV, and bring shoppers back.
Every store starts with the shopper and the catalogue. Through audience and competitor research, analytics audits, and merchandising strategy, we map collections, navigation, pricing, and the path from first click to checkout. Search, filtering, and information architecture are designed around how your customers actually browse and buy — so the storefront is built around intent, not guesswork.
Next we design the journey that converts. Product pages, galleries, variants, reviews, upsells, and cart UX turn interest into add-to-carts — every screen tied to a measurable job: conversion rate, average order value, or retention. We pressure-test the flow mobile-first, where most commerce traffic lands, removing friction before a pixel ships.
Then we engineer the part that takes the money. A fast, trusted checkout with Shop Pay and express options, subscriptions, accurate tax and shipping, and post-purchase flows that bring shoppers back. Built on Shopify, Shopify Plus, or headless — with the integrations, speed, and reliability a growing store depends on from the first order to the hundred-thousandth.
Selected work
Merchandising, product and checkout UX, theme build, apps and integrations, and post-launch CRO stay connected while the commerce work scrolls past.
Positioning, catalogue structure, collections, pricing, search intent, and the path to checkout are mapped before design starts.
Navigation, collection and product pages, variants, cart, and mobile checkout flows are pressure-tested in low-friction prototypes.
Visual direction, product components, responsive rules, and motion states become a reusable, conversion-led store theme.
Shopify or headless front-end, custom apps, subscriptions, payments, tax, shipping, ERP and marketing integrations ship as one release surface.
Store speed, funnel drop-off, conversion rate, AOV, repeat-purchase behaviour, and the next optimisation backlog are reviewed after launch.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's Study in India mandate, 2018 and 2019 combined: 00,000 in global media across two campaign years, and 24,000+ qualified student enquiries from 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected build
View caseCommerce platforms & tools
Related digital services
Digital projects usually touch more than one branch. These sibling pages keep the service architecture connected without forcing every detail into one long page.
E-Commerce & Shopify Development FAQ
Straight answers on Shopify and headless builds, pricing, timelines, and the conversion and retention outcomes that pay for the store.
We design and build the full store: merchandising and collection structure, product and category pages, cart and checkout UX, theme or headless front-end, payments, subscriptions, and marketplace and app integrations. MarkAge360 works on Shopify, Shopify Plus, and headless commerce, and we tie every screen to a measurable job — conversion rate, average order value, or retention — rather than just shipping a template.
Pricing depends on scope: a focused theme build with custom sections costs far less than a Shopify Plus or headless storefront with subscriptions, ERP, and multi-market logic. We scope each project to a fixed price or a phased build after a short discovery call, so you see the number before work starts. Platform fees (your Shopify plan, apps, and payment processing) are separate from our build fee, and we flag those early so there are no surprises.
A streamlined Shopify storefront typically launches in a few weeks; a larger catalogue, custom checkout on Plus, subscriptions, or a headless build runs longer. After discovery we give you a milestone timeline covering design, build, content and product loading, QA, and launch. We work in reviewable stages so you can see and approve the store as it comes together rather than waiting for one big reveal.
For most merchants, standard Shopify or Shopify Plus is faster to launch, cheaper to maintain, and powerful enough to grow with. Headless makes sense when you need a highly custom front-end, content-heavy storytelling, multiple front-ends from one catalogue, or performance gains that a theme can't reach. We recommend the lighter option that meets your goals and only go headless when the business case is real, so you aren't paying for complexity you won't use.
Yes — protecting SEO is a core part of any migration. We map every old URL to its new one with 301 redirects, preserve titles, metadata, and structured data, and keep product and collection content intact so rankings carry over. We also QA the new store in a staging environment and watch search and analytics after launch to catch any drop early and correct it.
We instrument the store with clean analytics and conversion tracking from day one, then judge it on revenue outcomes: conversion rate, average order value, checkout completion, and repeat-purchase rate — not vanity traffic. We agree on the metrics that matter before launch and review them with you afterward, using that data to prioritise the next round of conversion and retention improvements.
Tell us the business problem. We'll map the service mix and come back with a written proposal.
