Household audiences
First-party and household graphs that target the right homes — by demo, interest, and viewing behaviour, not guesswork.
Growth Marketing
Own the biggest screen in the living room
Connected TV puts your brand on the premium streaming apps your audience watches — with the targeting of digital and the impact of TV. MarkAge360 plans the household audiences, premium video inventory, and creative, then measures the incremental reach and outcomes.
- 88% of US households now stream — connected TV has overtaken traditional cable. Nielsen
- 98% video completion rate on non-skippable connected-TV ad inventory. Innovid
- 2.3× higher ad recall for CTV versus the same creative on linear TV. MAGNA
Streaming & CTV approach
We turn the living-room screen into a measurable channel.
CTV gives you TV's impact with digital's control. We define the households worth reaching, secure premium streaming inventory, run video creative built for the big screen, activate across apps and devices, then measure incremental reach and outcomes. Audience, inventory, creative, activation, and measurement run as one loop.
Premium streaming inventory
The apps, publishers, and ad pods worth buying — premium, viewable, fraud-free connected-TV supply.
Big-screen creative
Non-skippable :15 and :30 video built for the living-room screen and the sound-on moment.
Cross-device activation
One audience reached across CTV, mobile, and desktop — with frequency managed across every screen.
Incremental measurement
Completion, reach, and brand lift measured against outcomes — proof the spend drove incremental results, not just impressions.
Selected work
From first click to booked revenue, wemake every dollar work harder.
Strategy, build, creative, landing, and optimization stay connected while the work scrolls past.
Audit & Forecast
Account, competitor, and search-term audits, plus a budget-to-pipeline forecast that sets the targets.
Build & Structure
Campaigns, ad groups, match types, audiences, and conversion tracking built for clean control.
Creative & Testing
Ads, offers, and hooks tested against real search intent — winners scale, losers get cut.
Landing & CRO
Pages matched to the click, with the proof, speed, and form that turn traffic into leads.
Optimize & Scale
Bids tuned to conversion quality, budget shifted to what works, and reporting tied to revenue.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's Study in India mandate, 2018 and 2019 combined: 00,000 in global media across two campaign years, and 24,000+ qualified student enquiries from 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · brand work
View casePlatforms we run streaming & CTV on
- Hulu
- Roku
- Amazon Fire TV
- Samsung Ads
- The Trade Desk
- DV360
- Disney+
- Innovid
Related growth services
Move across the demand system.
Paid search rarely runs alone. These sibling channels keep the demand programme connected without forcing every detail into one long page.
Streaming & CTV Advertising FAQ
Questions before yougo big-screen
Straight answers on connected-TV inventory, how CTV is priced, and the measurement that proves incremental reach.
What is connected-TV (CTV) advertising and what's included?
CTV advertising places your video ads inside premium streaming apps — the services people watch on a smart TV, Roku, Fire TV, or game console. With MarkAge360 the engagement covers the full loop: defining the household audiences worth reaching, securing premium streaming inventory, producing or adapting big-screen video creative, activating across CTV and companion screens, and measuring incremental reach and outcomes.
How is CTV advertising priced?
Media is bought on a CPM basis — you pay per thousand impressions — and premium connected-TV inventory typically carries higher CPMs than display because the ads are non-skippable and run full-screen. We separate your working media budget from our management fee so you always see exactly what reaches publishers, and we set a minimum spend that lets us buy enough premium supply to control frequency rather than spreading thin.
How long does it take to launch a CTV campaign?
If your video creative is ready, we can usually have audiences, inventory, and tracking live within one to two weeks. When creative needs to be produced or re-cut for the big screen, the schedule is driven by that production rather than the media setup. We confirm a realistic timeline up front so launch and creative delivery line up.
How is CTV different from traditional or linear TV?
Linear TV buys a broad time slot and reaches whoever happens to be watching; CTV targets specific households by demographic, interest, and viewing behaviour, then measures who actually saw the ad. You get TV's full-screen, sound-on impact with digital's targeting and accountability, and you can manage frequency across CTV, mobile, and desktop instead of guessing reach from panel estimates.
Which streaming apps and platforms do you buy?
We buy premium connected-TV supply across the major ad-supported services and platforms — including Hulu, Roku, Samsung TV Plus, Amazon, and comparable streaming apps — through demand-side platforms and direct deals. Which mix we use depends on where your audience watches and the inventory quality available, and we prioritise viewable, fraud-free pods over the cheapest available impressions.
How do you measure success and avoid ad fraud on CTV?
We measure completion rate, unique household reach, and brand lift against business outcomes — not just impressions — so you can see the spend drove incremental results. To protect that budget we buy through vetted supply paths, apply fraud and viewability verification, and exclude low-quality or unviewable inventory before it runs.
