Optimize the listing
Title, keywords, icon, screenshots, and ratings tuned to how people actually search the stores — so the listing is found and built to be tapped.
App Store Optimization
Store visibility that compounds into installs
App Store Optimization is the practice of making an app discoverable, earning rank for the keywords that drive downloads, and converting store visits into installs. MarkAge360 runs keyword research, listing copy, screenshot strategy, ratings signals, review learning, and install-conversion as one connected programme — across the App Store and Google Play — so the listing keeps improving with every release instead of being judged as a one-off launch.
- 70% of App Store visitors use search to find apps — discovery starts at the query. Apple
- 65% of downloads happen directly after a store search — rank where people look. Apple
- 3 results capture most installs — the top three. Rank there or stay unseen. StoreMaven
ASO approach
We win the store the way the algorithm rewards.
A #1 ranking isn't luck — it's a listing tuned to how people search, metadata and ratings that match intent, and a store page built to earn the tap. Keyword research, listing copy, screenshot strategy, ratings, and review learning run as one programme, so the app gets found, climbs the App Store and Google Play rankings for the keywords that drive downloads, and converts the impressions it earns into installs.
Rank
Keyword relevance, ratings momentum, and download velocity climb the category and keyword rankings in the App Store and Google Play.
Convert installs
Screenshots, proof, and a listing that earns the tap turn impressions into installs — conversion rate measured, not assumed.
Selected work
From store visit to install, wemake listings rank for downloads.
Keyword research, listing copy, screenshots, ratings, and store reporting stay connected while the ASO work scrolls past.
Keyword Research & Metadata
Search volume, relevance, and competition map into a title, subtitle, and keyword field tuned to how people actually search the stores.
Listing Copy & Creative
Icon, screenshots, preview video, and description are built around value, proof, and the moment a visitor decides to tap Get.
Ratings & Review Learning
Prompts, replies, and review themes lift the rating and feed product and listing improvements release after release.
Rank & Velocity
Keyword relevance, download velocity, and category momentum move the app up the App Store and Google Play rankings.
Conversion & Store Reporting
Impressions, product-page views, and install conversion are reported against installs, so every test is measured and the next bet is obvious.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's Study in India mandate, 2018 and 2019 combined: 00,000 in global media across two campaign years, and 24,000+ qualified student enquiries from 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected work
View caseASO platforms & tools
- App Store Connect
- Play Console
- AppTweak
- Sensor Tower
- Mobile Action
- data.ai
Related growth services
Move across the demand system.
App Store Optimization rarely works alone — it compounds alongside paid, content, AI search, and conversion work. These sibling pages keep the growth programme connected.
App Store Optimization FAQ
Questions buyers askbefore they rank
Straight answers on keyword strategy, store conversion, and turning visibility into installs.
What is App Store Optimization and what's included?
ASO is the practice of making your app discoverable in the App Store and Google Play, ranking for the keywords that drive downloads, and converting store visits into installs. With MarkAge360 it runs as one connected programme — keyword research and metadata, listing copy, icon and screenshot strategy, ratings and review learning, and install-conversion testing — rather than a one-off launch task.
How is ASO priced, and is it a project or a retainer?
We usually start with a fixed-scope audit and listing overhaul, then move to a monthly retainer because rankings respond to keyword relevance, ratings momentum, and download velocity over time. Pricing scales with the number of apps, store fronts, and languages you need covered. We share scope and deliverables up front so there are no surprises, and you can stop after the initial overhaul if you only want a reset.
How long does it take to see ranking and install gains?
Listing and conversion improvements can show within a few weeks of going live, since they affect every visitor immediately. Keyword rankings move more gradually as the stores re-index your metadata and read ratings and install velocity, so the meaningful climb typically lands over two to three release cycles. We set expectations against your category competition rather than promising a fixed date.
How is ASO different from running paid app install campaigns?
Paid installs buy traffic that stops the moment you pause spend; ASO earns organic visibility that compounds and lowers your blended cost per install. The two work together — a tuned listing makes every paid click convert harder, and the install velocity from campaigns can lift organic rank. We treat ASO as the foundation that makes paid spend more efficient rather than a replacement for it.
Which stores, tools, and signals do you work across?
We optimize for both the Apple App Store and Google Play, which weigh metadata, ratings, and download signals differently, so the work is tailored per store. We use ASO research and rank-tracking platforms for keyword and competitor data, App Store Connect and Google Play Console for performance, and A/B testing for creative. We work from your real store analytics, not guesswork.
How do you measure success, and how do you handle low or stalled ratings?
We report against the metrics that matter — keyword rankings, impressions, product-page conversion rate, installs, and the rating itself — so every test is measured against installs, not assumed. When ratings stall, we fix the underlying causes: well-timed in-app prompts after positive moments, structured replies to reviews, and feeding recurring review themes back into product and listing changes release after release.
