Collect
Clean, connected data from every source — ads, site, CRM, and product — in one place, with the tracking, taxonomy, and QA controls that make it trustworthy.
Marketing Analytics & Insights
Turn campaign noise into decisions you can act on
Marketing analytics is the practice of connecting clean data from every channel, modelling it into metrics and segments teams trust, and turning that into recommendations — not just dashboards. MarkAge360 runs KPI frameworks, channel diagnostics, audience analysis, and executive reporting as one connected system, so every team works from the same operating view and the next move is obvious instead of argued over.
- 23× more likely to acquire customers — the edge data-driven companies hold over peers. McKinsey
- 5× faster decisions for analytics-led organizations — insight cuts the time to act. BCG
- 33% of companies act effectively on their data — most own it but never use it. Forrester
We build systems like this
Meet Growth Command
Analytics and Search Console merged into one view, with an AI that reads the whole picture and writes the next move.
Analytics approach
We turn raw events into the next move.
A useful dashboard isn't a wall of charts — it's clean data from every channel, modelled into metrics a team trusts, ending in a recommendation. We connect ads, site, CRM, and product, build the segments and analysis that explain what changed, and surface the one action that moves the number — so reporting becomes a decision tool, not a monthly export.
Model
Metrics, segments, and analysis that turn raw events into a clear picture — KPI frameworks, channel views, and audience patterns the whole team reads the same way.
Decide
Insights and recommendations that tell you what to do next, not just what happened — budget shifts, tests, and priorities, each tied to the number it moves.
Selected work
From raw events to thedecision that moves revenue.
Instrumentation, KPI modelling, channel diagnostics, audience analysis, and executive reporting stay connected while the analytics work scrolls past.
Data Mapping & Instrumentation
Business questions, sources, events, and taxonomy are mapped first, then tracking and QA controls make every metric trustworthy by design.
KPI Frameworks & Modelling
Definitions, segments, and metric logic align leadership, marketing, and sales around the same outcomes — one number, read the same way.
Channel Diagnostics & Attribution
Reach, traffic, cost, quality, and revenue contribution are separated by channel, so budget waste and funnel leakage become obvious.
Audience & Behaviour Analysis
Segment, region, cohort, and intent patterns are turned into useful campaign and content decisions instead of static charts.
Executive Reporting & Action
Leadership-ready reporting removes noise, ties every movement to commercial impact, and ends each cycle with the next recommended move.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected work
View caseAnalytics platforms & tools
- GA4
- Looker Studio
- BigQuery
- Segment
- Mixpanel
- Power BI
Related data services
Move across the measurement system.
Analytics rarely works alone — it sits on top of clean tracking, attribution, funnel data, and BI reporting. These sibling pages keep the measurement architecture connected.
Marketing Analytics & Insights FAQ
Questions teams askbefore they measure.
Straight answers on what marketing analytics includes, how it’s priced, and how clean data turns into decisions you can act on.
What does marketing analytics & insights actually include?
It’s the full path from raw data to a decision. We connect your ads, site, CRM, and product data, build a KPI framework and segments your team trusts, run channel diagnostics and audience analysis, and deliver executive reporting that ends in a recommended next move — not just a wall of charts. MarkAge360 treats instrumentation, modelling, and reporting as one connected system so everyone works from the same operating view.
How is a marketing analytics engagement priced?
Pricing depends on how many data sources we connect, the state of your current tracking, and whether you need a one-time build or ongoing analysis and reporting. We typically run a fixed-scope setup phase — instrumentation, KPI framework, and dashboards — then a monthly retainer for diagnostics, insights, and executive reporting. We scope after a short audit so the number reflects your real stack, not a generic package.
How long before we see usable insights?
A clean KPI dashboard and first channel diagnostics usually land within the first few weeks, depending on how much tracking and data cleanup is required up front. Deeper work — cohort and audience analysis, attribution, and trustworthy historical baselines — builds over the following weeks. We sequence it so you get a decision-ready view early instead of waiting for everything to be perfect.
How is this different from just using GA4 or a dashboard tool?
GA4 and BI tools show you data; they don’t decide anything. Most companies own plenty of data but rarely act on it. We make the data trustworthy with proper tracking and QA, model it into metrics and segments a team reads the same way, and end every cycle with a specific recommendation tied to the number it moves. The tool is the surface — MarkAge360 builds the system and the analysis behind it.
Which platforms and tools do you work with?
We work across GA4, Google Tag Manager and server-side tagging, the major ad platforms, CRMs like HubSpot and Salesforce, and product analytics sources, then surface it in BI tools such as Looker Studio, Power BI, or a warehouse-backed dashboard. We meet your existing stack rather than forcing a migration, and add server-side tracking or a warehouse only where it materially improves data quality.
How do you handle data privacy and consent?
Measurement and compliance are designed together, not bolted on after. We honour consent state, configure consent mode and server-side controls where they apply, and avoid collecting data you don’t have a basis to use. The goal is durable, trustworthy analytics that respects user choices and survives cookie and platform changes — so your reporting stays accurate as privacy rules tighten.
