Audience & targeting
We define the audiences, lookalikes, and interest signals worth reaching — and the exclusions that stop budget leaking to the wrong people.
Growth Marketing
Stop the scroll, then earn the click
Paid social puts your brand in the feeds your buyers already live in. MarkAge360 builds the audience strategy, scroll-stopping creative, and full-funnel campaigns across Meta, TikTok, LinkedIn, and more — optimized for profitable scale, not vanity reach.
- 5.2B people are active on social media — the largest addressable audience on earth. DataReportal
- 83% of Instagram users say they discover new products and brands on the platform. Meta
- 2.6× more engagement, on average, from video-first social creative versus static. Socialinsider
Paid social approach
We turn the feed into a profitable acquisition channel.
Paid social rewards relevance and creative. We define the audiences worth reaching, build scroll-stopping creative, run full-funnel campaigns across the right platforms, point every tap at a page that converts, then optimize toward profitable scale. Audience, creative, funnel, landing, and optimization run as one loop — so spend keeps compounding into revenue.
Scroll-stopping creative
Hooks, formats, and offers built for the feed and tested fast — static, video, and UGC that earn the stop and the tap.
Full-funnel campaigns
Prospecting, retargeting, and retention mapped to the buyer journey across Meta, TikTok, and LinkedIn — so no stage of demand is left on the table.
Landing-page alignment
Every tap meets a fast, matched page — the headline, proof, and form that turn feed attention into real action.
Optimize & scale
Budget shifted to winning audiences and creative, measured on profit and CAC — then scaled across platforms where it keeps paying.
Selected work
From first click to booked revenue, wemake every dollar work harder.
Strategy, build, creative, landing, and optimization stay connected while the work scrolls past.
Audit & Forecast
Account, competitor, and search-term audits, plus a budget-to-pipeline forecast that sets the targets.
Build & Structure
Campaigns, ad groups, match types, audiences, and conversion tracking built for clean control.
Creative & Testing
Ads, offers, and hooks tested against real search intent — winners scale, losers get cut.
Landing & CRO
Pages matched to the click, with the proof, speed, and form that turn traffic into leads.
Optimize & Scale
Bids tuned to conversion quality, budget shifted to what works, and reporting tied to revenue.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's Study in India mandate, 2018 and 2019 combined: 00,000 in global media across two campaign years, and 24,000+ qualified student enquiries from 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · brand work
View casePlatforms we run paid social on
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Pinterest Ads
- Snapchat Ads
- Reddit Ads
- GA4
- Triple Whale
Related growth services
Move across the demand system.
Paid search rarely runs alone. These sibling channels keep the demand programme connected without forcing every detail into one long page.
Paid Social FAQ
Questions buyers askbefore they scale
Straight answers on what paid social includes, how it’s priced, and how we turn feed attention into profitable revenue.
What is paid social, and what’s included?
Paid social is advertising in the feeds where your buyers already spend time — Meta (Facebook & Instagram), TikTok, LinkedIn, and more. At MarkAge360 the engagement covers audience strategy, scroll-stopping creative, full-funnel campaign build and management, landing-page alignment, and ongoing optimization. We run audience, creative, funnel, landing, and scale as one loop rather than treating ads as a standalone line item.
How is paid social priced?
We separate your media spend (paid to the platforms) from our management fee for strategy, creative, and optimization. Fees scale with the number of platforms, campaign complexity, and creative volume rather than a fixed percentage that punishes you for spending more. We scope the engagement to your goals up front, so you always know what you’re paying for before anything goes live.
How long until paid social shows results?
Campaigns can launch within days, and you’ll see early signal — reach, click-through, cost per result — in the first week or two. The platforms need conversion data to optimize delivery, so we typically allow a learning window of two to four weeks before judging efficiency. From there we compound: shifting budget to winning audiences and creative as the data matures.
How is paid social different from paid search?
Paid search captures existing demand — people already typing what they want. Paid social creates and shapes demand by putting the right message in front of audiences before they’re actively searching, which makes creative and targeting the levers that decide the outcome. They work best together: social builds awareness and consideration, search closes the intent. We can run either or both and measure them as one funnel.
Which platforms do you run paid social on?
We run Meta (Facebook & Instagram), TikTok, and LinkedIn most often, and add platforms like Pinterest, Snapchat, or Reddit where your audience actually lives. The mix is chosen from where your buyers are and what you sell — not a default template. We map prospecting, retargeting, and retention across the right platforms so no stage of demand is left on the table.
How do you measure success and ROI?
We measure on profit, customer acquisition cost (CAC), and return on ad spend — not vanity reach or impressions. Every tap is pointed at a fast, matched landing page, and we use conversion tracking so the numbers reflect real revenue rather than platform-reported clicks alone. You get clear reporting on what’s working, what we’re scaling, and where budget is being reallocated.
