Target
Audiences, intent, and creative matched to the right platforms — Search, Social, Programmatic, and CTV — so every dollar reaches people in-market for the offer.
Performance Marketing & Paid Media
Performance marketing built to tie every rupee to revenue
Performance marketing is paid media judged on outcomes rather than impressions. As a digital performance marketing agency, MarkAge360 runs paid search, paid social, programmatic display, streaming CTV and retail media as one connected programme, so every impression is bought at the right price, every click lands on a page built to convert, and the work keeps improving against ROAS instead of being judged as a one-off campaign. Our performance marketing services put audience strategy, bidding, creative testing and conversion tracking under a single team.
- $8 returned for every $1 spent on Google Ads, on average — performance media pays back. Google
- 65% of high-intent searches result in an ad click — intent shows up at the top of the page. WordStream
- 70% higher conversion from retargeted users — the audience you already paid to reach. Criteo
Paid media approach
We buy attention the way the auction rewards.
A profitable campaign isn't luck — it's the right audience matched to the right platform, a bid and quality score that win the impression efficiently, and a landing path tuned to turn the click into a customer. Targeting, auction strategy, creative, and conversion tracking run as one programme, so every impression is bought at the right price, the winning ad reaches intent, and the spend keeps compounding into pipeline and ROAS.
Win the auction
Bids, quality, and budgets optimized in real time so every impression is bought efficiently — the right CPM, the highest quality score, the winning placement.
Convert
Landing, tracking, and ROAS work that turns paid clicks into pipeline and revenue — conversion paths tuned, cost-per-lead driven down, return measured, not assumed.
Selected work
From auction to revenue, wemake every impression earn ROAS.
Audience strategy, bid and budget management, creative testing, conversion tracking, and ROAS reporting stay connected while the paid-media work scrolls past.
Audience & Channel Strategy
In-market segments, lookalikes, and retargeting pools are mapped to the right platforms — Search, Social, Programmatic, and CTV — around the offer and the funnel stage.
Bid, Budget & Auction Management
Bidding strategy, budget pacing, and quality score are optimised in real time so every impression is bought efficiently at the right CPM and CPA.
Creative Testing & Iteration
Hooks, formats, and offers are tested as a repeatable system, so the winning ad keeps the click cheap and the relevance high across placements.
Landing & Conversion Tracking
Intent-matched landing pages, server-side events, and clean conversion signals make sure paid clicks become measured leads, not lost sessions.
ROAS Reporting & Scaling
Spend, CPL, and return are reported against revenue, so winning campaigns scale and budget moves toward the channels proving commercial value.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected campaign
View caseAd platforms & tools
- Google Ads
- Meta Ads
- DV360
- The Trade Desk
- GA4
- Amazon Ads
Inside Paid Media
Four channels under one paid engine.
Paid Search, Paid Social, Programmatic & Display, and Streaming & CTV are the four disciplines that make up Paid Media. Engage any one on its own — each has a dedicated page below — or wire them together into a single full-funnel paid programme.
Related growth services
Move across the demand system.
Paid media rarely works alone — it compounds alongside SEO, content, conversion, and analytics work. These sibling pages keep the growth programme connected.
Paid Media FAQ
Questions buyers askbefore they scale spend
Straight answers on what paid media covers, how it's priced, and how we turn ad spend into measured pipeline.
What does paid media include?
Paid media is our managed advertising programme across paid search, paid social, programmatic & display, streaming & CTV, and retail media. We run it as one connected effort — audience and channel strategy, bid and budget management, creative testing, landing-page and conversion tracking, and ROAS reporting — rather than siloed channel buys. You can engage us for the full mix or a single channel.
How is paid media priced?
Your ad budget is paid directly to the platforms and is separate from our fee. MarkAge360 charges a management fee — usually a monthly retainer scoped to the number of channels, campaign complexity, and creative volume, sometimes blended with a performance component once tracking is trusted. We scope it openly after reviewing your goals and current spend, with no long lock-in to start.
How long until paid media shows results?
Paid search can drive qualified clicks within days of launch because it meets existing intent. Paid social, programmatic, and CTV usually need two to six weeks for the algorithms to learn and for creative tests to reach significance. We treat the first weeks as a measured learning phase, then scale the audiences, placements, and creative that prove out against cost-per-lead and ROAS.
How is paid media different from SEO?
Paid media buys visibility now — you turn it on, win the auction, and traffic flows the same day, but it stops when the budget stops. SEO earns visibility over time and compounds, but it's slower to build. They work best together: paid covers high-intent terms and new launches immediately while organic builds durable coverage, and we often run both so you own more of the page without overpaying for clicks you'd win organically.
Which platforms and tools do you run paid media on?
We buy across Google Ads and Microsoft Ads for search, Meta, LinkedIn, TikTok, and Pinterest for social, DV360 and other DSPs for programmatic and display, streaming and CTV inventory, and retail media networks like Amazon Ads. For measurement we lean on GA4, server-side tracking, and the native platform pixels, with conversion data fed back so bidding optimises toward revenue, not just clicks.
How do you measure success and protect against wasted spend?
We measure paid media against the metrics that matter to your business — cost-per-lead, cost-per-acquisition, and return on ad spend — not vanity impressions. Clean conversion tracking and server-side events tie spend to pipeline, while placement exclusions, audience hygiene, and ongoing QA guard against bots, low-quality inventory, and ad fraud. You see where every dollar went and what it returned in plain reporting.
