Claim & complete
Google Business Profile fully built — categories, services, hours, photos, and accurate NAP across the map — so Google can verify and surface you.
Local SEO — Google Business Profile & Map Pack
Be the business they find near me
Local SEO is the practice of making a business unmissable when nearby customers search — a complete, accurate Google Business Profile, consistent listings across the map, and the review and relevance signals that win the local 3-pack. MarkAge360 runs profile optimisation, citations and NAP consistency, review strategy, local landing pages, and map-pack tracking as one connected programme — so you turn “near me” searches into calls, directions, and walk-ins, and keep climbing instead of being judged as a one-off setup.
- 46% of all Google searches are looking for local information — nearby intent is the norm. HubSpot
- 76% of “near me” searches lead to a store visit within a day — intent that moves fast. Google
- 28% of local searches result in a purchase — visibility nearby converts to revenue. Think with Google
Local SEO approach
We win the map pack the way Google rewards.
Ranking near customers isn't luck — it's a complete, verified Google Business Profile, listings and NAP details that match everywhere, and the reviews and relevance signals that prove you're the trusted choice nearby. Profile optimisation, citations, review strategy, and local landing pages run as one programme, so you get claimed, get proof, and win the local 3-pack — the searches that send calls, directions, and walk-ins.
Earn proof
Reviews, citations, and local relevance signals that tell Google you are the trusted choice nearby — consistent listings, fresh ratings, and on-topic content.
Win the map pack
Rank in the local 3-pack and “near me” searches that send calls, directions, and walk-ins — tracked by query and location, not assumed.
Selected work
From profile to map pack, wemake “near me” mean you.
Profile optimisation, citations, reviews, local landing pages, and map-pack tracking stay connected while the local SEO work scrolls past.
Profile Audit & NAP Cleanup
Google Business Profile, categories, services, hours, and name-address-phone data are audited and corrected everywhere they appear.
Citations & Directory Consistency
Listings across Apple Maps, Bing, Yelp, and local directories are claimed and aligned so Google trusts one consistent record.
Review Strategy & Reputation
Review volume, recency, ratings, and responses are built into a steady programme — the proof that wins the local 3-pack.
Local Landing Pages & Content
Location and service-area pages with local proof, FAQs, and schema are built around the queries that drive nearby intent.
Map-Pack Tracking & Reporting
Local rank by query and location, calls, directions, and store visits are reported against revenue, so the next move is obvious.
Infrastructure · B2B
Encardio Rite
Encardio Rite had decades of geotechnical engineering authority the internet could barely see. MarkAge360 built an integrated SEO, content and executive-branding system that grew monthly organic traffic from around 800 to as many as 70,000, with page-one visibility across five markets: India, the USA, the UK, the UAE and Australia.
Consumer · Brand campaign
Apple Switchers Campaign
Apple wanted non-Apple users across India's metros to reconsider iPhone. MarkAge360 ran a video-led brand campaign that showed what the Apple experience offers and how easy switching can be.
Automotive Marketing
Acton Service Centre
Five years running every marketing channel for a West London MOT and service garage, and building the software behind it. Organic traffic up 2,400%, revenue up 900%, and a first party customer database past 100,000.
Legal · Solicitors
Clifford Harris & Co
Clifford Harris & Co has advised businesses and families from London's West End since 1957, but its digital presence did not carry that standing. MarkAge360 rebuilt the firm online: a sharper brand expression, a website organised around how clients actually choose a solicitor, and search foundations written into every practice area.
Commercial · Tile Retail
Ferreira's
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too. We ran their marketing as one system for two years: identity, a bathroom-led catalogue, search, and paid media built around a product people research for months and buy in person.
Higher Education
Institut Français India
MarkAge360's demand-generation system for Institut Français India: paid media, education affiliates, and lifecycle messaging run as one connected student-acquisition engine. It beat the Choose France lead target by 47% and returned an 8:1 ROI, with ₹8 back for every ₹1 spent.
Wellness · Subscription
OJO Life
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling. MarkAge360 built one connected wellness marketing growth system.
Higher Education
Study in India · GMAC
GMAC's first mandate to MarkAge360: a 90-day, 00,000 global campaign to move prospective students across 40+ countries.
Higher Education / Test Prep
The GMAT Exam by GMAC
Seven years, four regional mandates, 400,000+ leads across 20+ countries — work that began at King Crescent and moved to MarkAge360 at founding. What began as a one-year Middle East & Africa test grew into GMAC’s four-region growth partnership, every expansion earned on delivered numbers.
Education / Test Prep
Aakash iACST
Aakash's iACST is an always-on scholarship test. The mandate: hit the lead target for the August flight and cut cost at every stage. MarkAge360 delivered a 12% lead-to-conversion rate, with cost per lead down 15% and cost per conversion down 28%.
Education / Study Abroad
TOEFL Olympiad
A two-phase, full-funnel campaign that introduced the TOEFL Olympiad to India's Gen Z — turning study-abroad ambition into reach, a qualified database, and registrations that cleared every target set.
Geotechnical · B2B
Rite Geosystems
Rite Geosystems had deep expertise in geotechnical instrumentation and infrastructure monitoring that the US market could barely find online. MarkAge360 built an integrated system across US-focused SEO, engineering content, website optimisation and social media, making the brand discoverable for the products, applications and engineering problems central to its market.
01 / 12 · selected work
View caseLocal SEO platforms & tools
- Business Profile
- Google Maps
- Search Console
- Apple Maps
- Yelp
- BrightLocal
Related growth services
Move across the demand system.
Local SEO rarely works alone — it compounds alongside broader search, content, social proof, and conversion work. These sibling pages keep the growth programme connected.
Local SEO FAQ
Questions on getting foundand winning the map pack
Straight answers on Google Business Profile, citations and reviews, and the local rankings that send calls, directions, and walk-ins.
What does local SEO include?
Local SEO is everything that makes you visible when nearby customers search. We optimise and verify your Google Business Profile, clean up your name, address, and phone (NAP) data, build and align citations across directories like Apple Maps, Bing, and Yelp, run a steady review programme, and create local landing pages with the right content and schema. It all runs as one connected programme rather than a one-off setup.
How is local SEO priced?
We price by scope — the number of locations, the state of your existing profiles and citations, and how competitive your local market is. A single-location business with a clean profile needs far less than a multi-site brand with inconsistent listings. After an audit, MarkAge360 gives you a fixed scope and monthly retainer so there are no surprises, and you can start with a one-time cleanup before committing to ongoing work.
How long until I rank in the local pack?
Profile and citation fixes can lift visibility within a few weeks, but ranking in the local 3-pack for competitive queries usually takes a few months of consistent reviews, relevance signals, and content. Google rewards sustained trust, not a single push. We track local rank by query and location from day one so you can see movement well before the pack positions lock in.
How is local SEO different from regular SEO?
Regular SEO competes for organic rankings on the standard blue-link results, often nationally. Local SEO competes for the map pack and “near me” searches, where Google weighs proximity, your Business Profile completeness, reviews, and NAP consistency far more heavily than backlinks alone. We run both when it makes sense, but local work centres on the signals that decide who shows up on the map.
What tools and platforms do you use?
We manage your Google Business Profile directly and keep listings aligned across Apple Maps, Bing, Yelp, and the local directories that matter for your category. For tracking we use local rank trackers that measure position by query and grid location, plus Google Business Profile insights and your call and direction data. The exact stack flexes to your market, but the goal is always one consistent record Google can trust.
How do you measure success and ROI?
We report local rank by query and location, map-pack appearances, and the actions that follow — calls, direction requests, and store visits — tied back to revenue rather than vanity metrics. You see where you rank, what it is producing, and what the next move is. MarkAge360 keeps the reporting honest, so you can judge the programme on calls and walk-ins, not assumptions.
