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We build full-funnel commerce engines for DTC and retail brands — acquisition, on-site conversion, lifecycle and marketplaces wired so each order lowers the cost of the next one.
Agile and Adaptive Approach: Project management should be adaptable to changing circumstances, client requirements, and unforeseen challenges. An agile approach allows for flexibility and adjustment of strategies, resources, and timelines as needed. This helps ensure that the project stays on track and meets evolving client expectations.
Raveen P.
Their commitment to achieving tangible outcomes demonstrated their dedication to our success as a client.
Pritesh Vekaria, Director, Olivastu
116.7M qualified impressions
Consideration moved, and switching felt easier.
Apple
Case study
2.16x peak monthly sales growth
From a stalled baseline to a measurable engine.
OJO Life
Case study
Commerce growth fails when acquisition, merchandising and retention are run by different teams on different numbers. We connect them to one P&L.
Paid search, social, programmatic and creative testing tuned to blended CAC, not platform ROAS.
Shopify and headless storefronts, PDP and cart systems built for speed and add-to-cart.
Amazon, quick-commerce and retail-media operations that defend share and margin.
Email, SMS and WhatsApp flows that drive repeat rate, AOV and predictable LTV.
Always-on creative systems and UGC pipelines built to keep CPMs honest.
Server-side tracking and contribution-margin reporting so growth stays profitable.
Search, paid, creative, web, automation and analytics for e-commerce — one team on one scoreboard, not six vendors reporting separately.
Conversion rate, repeat rate, blended CAC and contribution margin tracked as one connected scoreboard.
markets reached in e-commerce
We run commerce and DTC programs across home and export markets — local fulfilment realities, cross-border demand and marketplace nuance handled per region.
Engagements per market
DTC launches, premium retail and electronics commerce — conversion paths that keep the brand and grow the order book.
7:1Return
Ferreira's sells luxury Italian porcelain from a showroom on West End Lane in West Hampstead, and designs, supplies and fits it too.
84,000Monthly users by month three
Olivastu is a UK online headshop in a category where paid ads are off limits, so we built acquisition another way.
116.7Mqualified impressions
Apple wanted non-Apple users across India's metros to reconsider iPhone.
2.16xpeak monthly sales growth
OJO Life is a Delhi NCR wellness and meal-subscription brand that had spent two years stuck against its revenue ceiling.
From demand to retention, every stage is judged on contribution, not vanity ROAS.
Define contribution margin, target CAC and the repeat behaviour the brand needs to survive paid.
Speed, PDP clarity and checkout flow tuned to lift add-to-cart and conversion.
Paid, retail-media and creative systems pushed against blended CAC, not channel ROAS.
Lifecycle flows and merchandising that grow repeat rate, AOV and predictable LTV.
E-commerce FAQ
What this costs, which channels carry the category, how long it takes, and what we report on when the usual metrics do not fit.
Published DTC benchmarks cluster around 25-35% of revenue for brands under roughly $1M, easing toward 15-20% past $20M as repeat revenue carries more of the load. The percentage matters less than what it buys: if contribution margin after acquisition is positive and payback lands inside your cash cycle, the number is right. We budget against blended CAC and contribution margin, not against a benchmark percentage.
Platform ROAS is what Meta or Google claims from inside its own attribution window. Blended ROAS, or MER, is total revenue divided by total marketing spend with no attribution model at all. The two routinely disagree by a wide margin because platforms double-count the same order. Blended is the only figure that matches your bank account, so it is the one we plan spend against; channel ROAS stays a diagnostic, not a target.
Usually not by bidding better. The cheapest CAC reductions come from conversion rate on the pages traffic already lands on, from creative volume that keeps CPMs from fatiguing, and from repeat rate, which lowers blended CAC without touching the ad account at all. We look at site conversion, creative refresh and retention first, because media efficiency is the smallest of the four levers in most accounts.
Both, with different jobs. Marketplaces and quick commerce buy reach and defend shelf share, but you rent the customer and the margin. Your own store is where first-party data, lifecycle and contribution margin live. The mistake is running them on one blended target: marketplace spend should be judged on share and velocity, direct spend on margin and LTV.
Five: blended CAC, contribution margin per order, repeat-purchase rate, payback period, and site conversion rate. Everything else is a diagnostic for one of those. Sessions, impressions and platform ROAS can all rise while the business gets worse, which is why we report contribution margin as the headline and keep channel metrics underneath it.
Conversion and creative work shows inside 30-60 days because both act on traffic you already have. Retention compounds over two to three purchase cycles, so its effect on blended CAC is a quarter-plus story. Paid restructuring sits between the two. We sequence conversion first for that reason: it makes every later media rupee cheaper.
Tell us what you are launching, scaling or fixing in e-commerce. We will map the right mix of brand, performance, web, content and data into one operating system.
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Tell us the business problem. We'll map the service mix and come back with a written proposal.
